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»Google PLAs

Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday

With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie. Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated... Continue reading »
by Kelly Liyakasa // November 27th, 2013 //
»
Google Gains Retail Velocity

Google's product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the third quarter, search and digital marketing agency RKG found that among 500 online retail clients, Google search spending increased 18% year over year. In Q3 alone, Google PLAs drove 35%... Continue reading »
by Kelly Liyakasa // November 1st, 2013 //
»
Study: Google Product Listing Ads Gain Traction Over Text Ads

Close to a year after Google evolved its product search to a paid model under the auspices of Google Shopping, new data suggests the imagecentric ads are strongly outperforming standard text ads in retail advertising. According to Marin Software's sampling of global advertisers and agencies that spend more than $100,000 on paid search per month,... Continue reading »
by Kelly Liyakasa // August 26th, 2013 //
»
 

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