You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the course of less than two weeks.
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency.
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The ISBA and PwC’s second programmatic transparency study, fortunately, shows ad tech and agency buyers have gotten the message.
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood that an impression will lead to a conversion.
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the test-and-learn phase, and mega-platforms with their own data clean rooms, including Google, Amazon and Meta, see the opportunity as well.
Video software platform JW Player acquired InPlayer, a provider of subscription, transaction and identity management solutions for video publishers and broadcasters, on Tuesday.
Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM of military and defense at Recurrent Ventures.
QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now that the pandemic is under control? Bit.ly CEO Toby Gabriner weighs in.
Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in February. But, a bit like in a triple-jump competition, this first hop only gets IAB Europe a small part of the distance it needs to travel.
Ahead of her appearance at AdExchanger’s Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the next steps for in-game programmatic.
