Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.
YouTube creators like Smosh are embracing livestreaming to bring in bigger bucks with appointment viewing through brand sponsorships and ticket sales.
Host-read ads are a staple of podcasting, but they have a different – and compelling – flavor when converted into video form for podcasts that also have a video component.
Oracle is subtracting social sharing widget AddThis from its marketing cloud. As of May 31, Oracle will permanently terminate all AddThis services globally, including in the US.
ArcSpan’s new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue.
What’s in a name? Quite a lot, says David Placek, founder and CEO of Lexicon Branding, which specializes in inventing product names, including Dasani, Swiffer, Impossible Burger and Febreze, to name just a few.
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media.
Streaming is arguably the TV industry’s most powerful growth engine, but it’s still far from a mature business. Which is why programmers took ad tech off the backburner during their upfront presentations this year.
Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance.
Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or buying.
