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Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit within search results on Fire TVs.

Agentio will use its funding to grow its headcount and expand its platform – which is currently only compatible with YouTube – to other media channels, including Twitch, Discord and Snapchat.

Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.

With its RMN, Rippl, Cardlytics-owned Bridg aims to reduce fragmentation in the RMN space by consolidating listings by retailers that might otherwise be tempted to set up their own RMNs.

Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling platform that aggregates Paramount+ and Pluto TV inventory.

The growing popularity of platform-based custom bidders has helped normalize the idea of AI-based bidding, giving a boost to a small market of programmatic-focused non-platform customer bidding startups that existed before the walled garden versions.

TV industry vets convened at the National Association of Broadcasters (NAB) show in New York City last week to discuss the streaming industry’s maturation.

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.

Although website tagging doesn’t get much attention, it’s a key element of first-party data capture and post-cookie measurement, says Karen Stocks, Google’s VP of global measurement.

Nielsen told its clients on Thursday that it will not, in fact, be sunsetting its average commercial minute (C3 and C7) ratings by September of next year as planned.

AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors.

What happens when you get a bunch of smart, technical, pissed off publishers and SSPs in one room? Here are some of the spicier things AdExchanger overheard at the inaugural Prebid Summit.

The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic.

Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers.

Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen.

NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model, culminating this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to the cloud.

“It’s an open secret that the industry has challenges, and not just the challenges people talk about publicly,” says Joshua Lowcock, who recently left IPG’s UM for a role at Quad Media.

DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. But can they beat the CPG giants at their own game?

It’s difficult for people who haven’t experienced war or whose country doesn’t have compulsory military service, like Israel does, to understand what it’s like.

While Backstage does cut out SSPs for the most part, it also resurrects some aspects of Yahoo’s own SSP tech.

In the coming weeks, you will see stories from us about the ongoing war, and we’ll do our best to treat the subject with respect. This is no time to shy away from reality.

The TV industry still can’t agree on the point of panels. They’re a necessary resource for measurement, but there’s no consensus about how to actually build or use them.

When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives. Now, media and tech companies are debating whether MRC accreditation is even necessary.

Now that we’re nearly four weeks into what’s slated to be a 10-week trial, it’s worth digging into the question: What happens if Google loses?

Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market, according to LUMA Partners.

Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.

As former product managers themselves who spent years in the technical trenches of ad tech, Sincera co-founders Ian Meyers and Mike O’Sullivan know what it’s like to try and build things in a messy industry full of jury-rigged technology.

Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more.

After attending the Federal Trade Commission’s virtual roundtable about the impact of generative AI on creative fields last Wednesday, all I can wonder when I see an AI-generated creation is whose work it’s based on.