A concept known as data minimization – the practice of limiting data collection and retention to only what’s strictly necessary to achieve a specific purpose – is becoming a key tenet of privacy legislation around the world.
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.
2025 is officially the year that GLP-1 solidifies itself as a force in the advertising world.
To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report on Wednesday. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.
Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health. And, he said, the company has no plans to shy away from its commitment to diversity, equity and inclusion.
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year.
Reddit’s ambitions to build its own AI-powered on-platform search business suggest even Google’s allies need to find ways to protect themselves from its influence – sometimes by copying its playbook.
DDM is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory.
The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta.
On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM).
