Chrome third-party cookies

Chrome kept cookies and killed the Privacy Sandbox, but at least we got some great comics out of it.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.

When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” Roche says.

Despite all the cookie drama, companies haven’t completely abandoned the Chrome Privacy Sandbox, and BU marketing professor Garrett Johnson has the receipts to prove it.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Despite a 3% uptick in Q1 revenue to $451 million, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail media client and tepid guidance.

Google isn’t a regulator. From an attorney’s point of view, its decrees don’t carry the force of law, and that’s what lawyers are concerned with: the law.

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening.

If an alternative identifier is present in the bidstream, and no one transacts on it, does it make a sound? The availability of alt IDs in open auctions has steadily increased, but demand has yet to catch up with supply.

Google just shared a teeny tiny bit more info about its planned consent mechanism for Chrome, which will be “a one-time global prompt.” Pause for amazed silence (lol).

Every week, we publish an original comic creation inspired by trends in the online advertising industry. These are the stories – and the highly specific double entendres – behind AdExchanger’s top 10 comics of 2024.

Google and the UK’s Competition and Markets Authority continue their seemingly never-ending colloquy on Chrome, competition and cookies.

Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Instead of opining seriously on what the end of third-party cookies in Chrome means for advertisers or spilling yet more ink deliberating on the cookieless future, let’s get goofy.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

It’s happening, folks. The Chrome Privacy Sandbox is going live, third-party cookies will be phased out on Chrome by the end of next year – and don’t expect any further deadline extensions, says Victor Wong, senior director of product for all things Privacy Sandbox.

While Chrome dallies on the third-party cookie question, Firefox keeps releasing new anti-tracking features. Marshall Erwin, Mozilla’s chief security officer, dishes on everything from cracking down on fingerprinting to its unlikely collaboration with Meta on privacy-preserving attribution technology.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Well, the votes are in for AdExchanger’s 2022 comic caption contest – and we’ve got a winner. Congratulations to Paul Gubbins for making us chuckle, and thanks to everyone for submitting and voting. And Paul, we love dad jokes around here, so, well done. […]

We hosted a comic caption contest this past week – and AdExchanger readers, you really delivered. Thanks to everyone who submitted a caption. Now it’s time to crown the winner. But although you’ve got until 2024 before Google phases out third-party cookies in Chrome, we need you to vote on your favorite caption by 4 […]

Google’s decision to kick the can on cookie deprecation even further down the road to 2024 did not come as a shock to many in the digital advertising industry. The longer runway will give advertisers and publishers more time to test post-third-party-cookie solutions. But despite the temptation to procrastinate, publishers and tech vendors told AdExchanger they don’t anticipate straying too far from the road maps they’d already established to meet the previous 2023 deadline.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024.