Chrome third-party cookies

Chrome kept cookies and killed the Privacy Sandbox, but at least we got some great comics out of it.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.

When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” Roche says.

Despite all the cookie drama, companies haven’t completely abandoned the Chrome Privacy Sandbox, and BU marketing professor Garrett Johnson has the receipts to prove it.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Despite a 3% uptick in Q1 revenue to $451 million, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail media client and tepid guidance.

Google isn’t a regulator. From an attorney’s point of view, its decrees don’t carry the force of law, and that’s what lawyers are concerned with: the law.

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening.

If an alternative identifier is present in the bidstream, and no one transacts on it, does it make a sound? The availability of alt IDs in open auctions has steadily increased, but demand has yet to catch up with supply.