We hosted a comic caption contest this past week – and AdExchanger readers, you really delivered. Thanks to everyone who submitted a caption.
Now it’s time to crown the winner.
But although you’ve got until 2024 before Google phases out third-party cookies in Chrome, we need you to vote on your favorite caption by 4 p.m. ET on Thursday, August 4.
The caption with the most votes will be posted on our site this Friday, August 5 – and the winner gets a free ticket to Prog IO NY in October!
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.
Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.
The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from.
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.
Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.
The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent discipline. And it needs one.
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements.
