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Arlene Mu

OPINION: Data-Driven Thinking

Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order

By Michael Hahn & Arlene Mu, IAB// March 26th, 2025

It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.
Tagged in:
- API
- Arlene Mu
- CCPA
- CPPA
- data governance
- Honda
- IAB
- IAB Multi-State Privacy Agreement
- IAB Tech Lab
- Michael Hahn
- SDK
- service provider
- tracking pixels
Daily News Roundup

Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling

BY AdExchanger// April 25th, 2024

In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.
Tagged in:
- Andrew Benin
- Arlene Mu
- Aura Bora
- Becca Millstein
- Britain
- ByteDance
- Cava
- china
- Cintia Gabilan
- Dare Obasanjo
- facebook
- Fishwife
- Foxtrot
- Golin
- Graza
- Huge
- Humane AI
- IAB
- instagram
- ipg
- Israel
- Lindsey DiGiorgio
- MRC
- MRM
- Nadine Karp McHugh
- new york times
- Paul Voge
- Philippe Krakowsky
- President Joe Biden
- R/GA
- Shou Chew
- Taiwan
- Threads
- TikTok
- Ukraine
- X
- Yieldmo