Arielle Garcia

The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.

Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests and conflicting loyalties, shackled to the industry status quo by “dysfunctional interdependencies.”

There are certain privacy-related phrases companies use when they’re talking about their products that should make your antennae twitch. If you hear them, it’s a signal to ask questions.

Regulators have made it clear that they have their eye on how data flows between first parties and their partners – and that first parties are responsible for what happens when the data they collect is shared with others.

Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday.

When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for ranking whether a company – and potential partner – has a kosher approach to privacy.