AppLovin Isn’t Playing Games; YouTube Prompts Are Prompt, But Off
AppLovin’s ecommerce advertising beta program has sparked optimism and speculation. Plus, the results of YouTube’s auto-reply program have been mixed.
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LoopMe Buys Chartboost From Zynga For Direct Paths Into Mobile Apps
On Tuesday, mobile video ad platform LoopMe bought mobile monetization platform Chartboost from mobile game publisher Zynga. That’s a lot of mobile. But with more scale and direct connections to app publishers, said LoopMe CEO Stephen Upstone, “more brand dollars are going to move into the app environment.”
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OPINION: Data-Driven ThinkingWhy Publicis Is Winning
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.
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- Flywheel Digital
- Influential
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- KBM
- luma partners
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- Omni
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- Profitero
- Publicis Groupe
- Scott Hagedorn
- Stephan Pretorius
- terence kawaja
- WPP
- Wunderman Thompson
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AppLovin Meets The Commerce Media Trend; Passing The Test
AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+.
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OPINION: Data-Driven ThinkingHow Mobile’s Focus On Performance Helps It Avoid The MFA Problem
Advertisers worried about MFA could take a cue from the mobile app ecosystem and focus on performance instead of viewability.
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AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out
In today’s newsletter: AppLovin raises $144 million and buys video shopping app Flip; Google agrees to disclose that it collects data from Incognito users; and why Trader Joe’s is (and isn’t) the Shein of grocery stores.
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Microsoft Edge’s Answer To PAAPI; The DMA Is, Like, A Thing Now
In today’s newsletter: Microsoft Edge debuts its Ad Selection API, a PAAPI competitor; the EU’s DMA is live; and OhHello aims to help ad industry employees network.
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- Chrome’s Protected Audience API
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- Gisela Germano
- hulu
- Intelligent Tracking Prevention
- Jeremy Bloom
- Matt Burgess
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- Meta
- microsoft
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- netflix
- OhHello
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- Safari
- Simon Poulton
- Tinuiti
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A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business
How does AppLovin’s AI-powered targeting software work? Who knows. And other musings on AppLovin’s Q4 earnings.
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Tastemade Wants Viewers To Feast On FAST
Tastemade taps Wurl for performance marketing campaigns that direct viewers to its FAST channels while lowering customer acquisition costs.
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This App Is Using AI To Reach People With A High Likelihood To Stay Loyal
Last year, Mode started testing AppLovin’s mobile user acquisition platform, AppDiscovery, to determine which in-app events are most valuable and target new cost-conscious Android users.