Advertiser Perceptions

Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact on its financial security.

Concern over brand safety and suitability is now tied with campaign underperformance as the top reason for why advertisers pull back on budget.

Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for.

As we move into 2025 and beyond, there are a few areas where President-elect Donald Trump’s policy proposals will directly affect the advertising industry, writes Eric Haggstrom of Advertiser Perceptions.

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech.

The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.

When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly.

Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?

The Connected Commerce Council (CCC), a lobbying organization based in Washington, DC, hosted a virtual press conference to spotlight small businesses and their concerns with the APRA, the latest attempt at setting national privacy standards.

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. But ad spend in games still lags behind audience engagement.