adexchanger programmatic io

Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research – but there’s hope for the open internet.

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, ID5, Lotame’s Panorama ID and dozens of others.

Connected TV advertising is maturing. More subscribers are streaming with ads, inventory is growing and prices are normalizing.

CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.