ad exchanges

David Koretz is CEO of BlueTie, Inc., an email and collaboration services provider and Adventive, Inc., an online ad solutions company. What media-related trends have you observed in 2009 at BlueTie and at Adventive? Vertical strengths/weaknesses, pricing pressure, etc.? At Adventive we are seeing large publishers put an increased emphasis on creating unique products for […]

Rob Hof of BusinessWeek brings the lens of mainstream media to display ad exchanges in his article, “Google’s Grab for the Display Ad Market.” As the title partially suggests, Google’s display ad business and industry perceptions about upcoming updates to its exchange strategies are the focus. In the article, industry pundits have a decidedly negative […]

Greg Smith is COO at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide. AdExchanger.com: What trends are you seeing on the client-side in 2009? How will 2010 take shape in your opinion? GS: Clients are discovering ROI, metrics, data. 2010 will look more like 2008 than 2009. Does media deserve […]

Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you’ve delivered $64.5 million in revenue for your clients – is that in the past two years? Care to elaborate in terms of net revenues to FetchBack, average deal size, type of clients, etc.? No – that’s ($64.5 million) […]

Robbie Hills is CEO of GroupM Search businesses across the Asia Pacific region. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and Mindshare. AdExchanger.com: How would you characterize the state of the online media business in the Asia region currently? Any affects from the global economic slowdown? Any surprising strengths? […]

At yesterday’s Digiday Networks conference in New York City, members of “The Next Generation Ad Network” panel prognosticated on the future of the network model, pre-cursor to the exchange. Bant Breen, President of IPG’s Initiative Worldwide added his insight on ad networks as well as a bit more detail on Cadreon, the latest entrant in […]

Joe Apprendi is CEO of Collective Media. AdExchanger.com: Any trends/momentum you can share in your display ad business? JA: There are two major trends that developed in 2008 and are really accelerating in 2009. The first is the shift from site-specific to audience-centric buying among brand advertisers. Agencies/Advertisers are realizing there are many ways to […]

Mark Walsh writes about Digg’s new social ad units which consist of a sponsored story that appears on Digg’s coveted home page which users can vote up or down. It will be interesting to see how avid Digg users react. Could the new Digg Ad be a part of the exchange model someday? – Sure, […]

Today’s linkage on ad exchange-related news… Rubicon Project released a new report on Q1 advertising CPMs and trends in display. Among the findings, Joe Mandese of MediaPost reports that “Rubicon estimated that the volume of display advertising inventory sold through advertising networks grew 150% between the two quarters, and that “same site” sales actually grew […]

Keeping you abreast of the latest exchange news… In the New York Times, Stephanie Clifford wrote a piece entitled, “Put Ad on Web. Count Clicks. Revise” featuring the ad exchange model’s data-intensive environment with real world examples. Of note: according to NYTimes.com today – two days later – this article is still among the top […]