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»collective media

A Viewability Technology Primer, Part 1: Promises & Pitfalls

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions Implementation... Continue reading »

by AdExchanger // November 30th, 2012 //
»
Collective Media CEO Apprendi Says 2009 Is About Audience-centric Buying and Bigger, Richer Media

Joe Apprendi is CEO of Collective Media. AdExchanger.com: Any trends/momentum you can share in your display ad business? JA: There are two major trends that developed in 2008 and are really accelerating in 2009. The first is the shift from site-specific to audience-centric buying among brand advertisers. Agencies/Advertisers are realizing there are many ways to... Continue reading »

by AdExchanger // June 8th, 2009 //
»
Collective Media Collects, Ad Networks Rejoice

The economy is in the gutter. CPMs are diving. OPA is pissed. IAB hates technology. Other acronyms are grumbling. It's over! But, wait. Collective Media and its CEO, Joe Apprendi, just enjoyed an impressive raise of $20 million courtesy of Accel Partners and iNovia Capital. Ch-ching. Looks like someone sees value in ad networks in... Continue reading »

by AdExchanger // April 15th, 2009 //
»
 

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