Mark Walsh writes about Digg’s new social ad units which consist of a sponsored story that appears on Digg’s coveted home page which users can vote up or down. It will be interesting to see how avid Digg users react. Could the new Digg Ad be a part of the exchange model someday? – Sure, as long as liquidity can beat the price that a direct sales team can achieve, and the publisher has control over the content of the article offered by prospective advertisers. Read the Digg blog post for more.
In “To Beat Antitrust Rap, Papers Take Cues From Songwriters “ Russell Adams and Shira Ovide of the Wall Street Journal discuss the latest efforts by the news industry to monetize content and stop the bloodletting. At a secret meeting of newspaper honchos, the WSJ said the group considered whether or not “newspapers can band together to demand payment from Web sites that use their content?” I wonder if AdExchanger owes the WSJ for the previous quote. Of course, does the WSJ owe AdExchanger for extending its reach? I say it’s a wash.
Fresh from his firm’s Digital Summit this week, Terence Kawaja of investment bank GCA Savvian has created a video called “Mad Ave Blues” about “the media/advertising world and the impact to the traditional models brought about by the accelerating migration to digital.” Click here for the video on Paid Content courtesy of Rafat Ali. Meghan Keane of Econsultancy goes into detail on Kawaja’s Madison Avenue views which includes a quote from his CM Summit appearance this week: “What if Madison Avenue has been one giant deception for the last 100 years?”
Andy Cocker of Infectious Digital Media in the UK tells New Media Age that an upgraded version of DoubleClick ad exchange is on the way by August -but still no word on a larger (or different?) Google exchange.
Efficient Frontier comments on Sunday’s NY Times ad exchange feature saying that one point omitted from the article was “the link between search marketing and the developments in exchanges.”