Disney’s bet on BAMTech could signal big advancements for its data and platform strategy. The streaming video provider, once majority-owned by MLB Advanced Media, proved such a valuable investment to Disney that it acquired an additional 42% stake in the company for $1.6 billion in August. It previously owned a 33% stake in BAMTech. “Disney […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, founder and CEO at Videology. There is nothing new about advertisers’ desire to measure performance. What is new is the desire to tie digital performance metrics to television. It’s something that we […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joan FitzGerald, founder at Data ImpacX. Major media companies are taking new steps to include sales response performance metrics in their commitments to advertisers. But, TV ad sellers: beware. Most research on sales response […]
National Geographic may be rooted in traditional media, but these days it’s all about cross-channel. Last year, Nat Geo doubled down on digital extensions through platforms such as Apple News to support the launch of “Genius,” its new scripted TV series that depicts the life of Albert Einstein. Nat Geo, which began 130 years ago […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dominique Netto, head of client services at [m]PLATFORM – GroupM. After the brand-safety sagas of 2017, Alphabet appears to be using some of that $27.7 billion Q3 revenue to further develop brand safety across YouTube. There […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Telaria. In my last column, a little more than a year ago, I outlined the philosophical differences between programmatic TV and digital video buyers. While both […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. With online segments overlaid on linear schedules, many are hoping for a golden age of TV advertising, where brands can break out beyond […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex Betancur, co-founder at Lucktastic. As we move into a new year, app marketing will continue to evolve with many companies shifting to and relying on a return-on-advertising-spend model. What this really means is […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sam Appelbaum, general manager at Yellowhammer Media Group. EMarketer predicts that nearly three quarters of all display advertising will be transacted programmatically this year. Programmatic video isn’t far behind, but the premium in price […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Baylen Springer, chief product officer at Leavened, a R2C Group company. When I started my career, the ad server was just taking hold, making digital advertising measureable. We were off to the races. First, click-through rates: “This […]
