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»tentpole

Instagram's 2019 Ad Rev Was $20B; Companies Target Law That Protects Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh The Places You’ll Grow Instagram reportedly brought in about $20 billion in ad revenue last year, more than a quarter of Facebook’s total earnings, Bloomberg reports. Those numbers aren’t confirmed – the sources are anonymous and Facebook doesn’t break out Instagram revenue. But... Continue reading »
by AdExchanger // February 5th, 2020 //
»
How Nat Geo Aligns Cross-Platform Content To The TV Tentpole

National Geographic may be rooted in traditional media, but these days it’s all about cross-channel. Last year, Nat Geo doubled down on digital extensions through platforms such as Apple News to support the launch of “Genius,” its new scripted TV series that depicts the life of Albert Einstein. Nat Geo, which began 130 years ago... Continue reading »
by Kelly Liyakasa // February 1st, 2018 //
»
 

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