Marketers

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a measure of success.

Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion.

DoubleVerify has successfully wooed numerous former Moat clients, including P&G, BlackRock, Dish Network, Charter, Dunkin’ parent company Inspire Brands, Kellogg’s and Google.

Brands are getting back to basics. They’re rethinking their packaging and trying to figure out how they fit into the new world of retail store shelves. And while they are getting more data-driven, the data is not necessarily for advertising.

Trump won the 2024 election. To recap why Trump won, and how paid media played a role (and didn’t) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.

To explain Forrester’s latest creative ad tech wave, we bring on the report’s author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Brands have two options for avoiding election misinformation on YouTube: block all news, or only monetize credible news. But blocking all news restricts campaign reach and harms reliable journalists, just when we need them most.

Brands need more automated tools for buying podcast ads at scale, says Publicis Groupe. Now, Barometer will provide brand safety rankings for all of Acast’s podcast inventory to assist pre-campaign planning.