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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Banging On The Paywall The New York Times reported its Q4 2011 earnings yesterday and the subscriber numbers were at 390,000 – that’s 20% higher that Q3. A nice quarter-over-quarter increase it would seem. Did you get/give a subscription as a holiday gift? Ken […]

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend.  Resolutions are wonderful, but in order to fulfill […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO Opens Facebook Kimono To the media’s relief, Facebook has finally filed its regulatory papers in preparation for an Initial Public Offering and it appears that just about the entire advertising market is in the company’s crosshairs. From the S-1 filing: “According to an […]

AOL’s advertising is mostly known for its ad network and targeting tools, but in contrast to rivals Yahoo, Microsoft and Google, it has not been deeply immersed in the ad exchange space. During the company’s Q4 earnings call, AOL CEO Tim Armstrong told investors that AOL plans to roll out several products around audience buying […]

AOL’s Q4 looked much like the previous three quarters: double digit growth in display, both domestic and international, as well as a further slowing of its revenue declines. Not to mention, the low expectations of Wall St. analysts also helped it top consensus targets. Read the earnings release. But other problems are still more acute, […]

“Ad Agents” is a column written by the agency-side of the digital media community. Peter Randazzo is Chief Technology Officer of iCrossing, a global, digital marketing agency. Perhaps no single technology has as much potential to disrupt the advertising ecosystem of online publishing as Real Time Bidding (RTB). For an imperfect but simple 30 second […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Earns Amazon.com said its Q4 2011 sales were up 35% to $17.43 billion as its e-reader the Kindle had strong holiday sales. Wall Street had been expecting sales to come in a about $800 million dollars higher. Read the release. But that wasn’t […]

Alan Yan is CEO of AdChina, an online advertising platform company in China. Yan discussed his company and the Chinese online advertising market with AdExchanger. AdExchanger.com: What are some of the challenges with the Chinese market when it comes to online advertising? AY: There are several major challenges. First, the pricing model – the majority is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Display Ads More stats have been released saying Facebook is the display impression king. comScore says Facebook had 27.9% of all the world’s display ad placements by the end of 2011 – up 6% in a year. Yahoo! (11%) and Google (5%) and […]

Jeremy Steinberg is VP, Digital Sales & Business Development, FOX News Network. Late last week, Steinberg offered an update to AdExchanger on his company’s efforts in the online audience buying space. AdExchanger.com: Last May, you discussed with AdExchanger.com some of the things you were doing on the product side to address audience buying.  How has […]

This week, the Online Publishers Association (OPA) , a not-for-profit trade organization that represents large, online publishers, will gather leaders together from the online publishing community for its annual summit in Coral Gables, Florida. Pam Horan is President of the OPA  and she discussed the OPA’s upcoming event with AdExchanger.com as well as her association’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Like IPOs? The monster initial public offering from Facebook is almost here. The Wall Street Journal says the company is expected to file the necessary papers this week which is expected to put a $100 billion, public market valuation on the company in the […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. At the worst possible time, the digital marketing measurement business is again showing inconsistencies. The issue this time is the matter of […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Predicting Content Gets Funds Dennis Mortensen’s Visual Revenue has received $1.7 million in new funding to continue to grow the business and work on the tech which optimizes the publisher’s front page. Managing yield starts with the content from Visual Revenue’s perspective. According to […]

Earlier this week, OwnerIQ announced the acquisiton of “on-demand shopper marketing technology platform DiJiPOP in an all-stock deal.” (Also, read DiJiPOP Q&A on AdExchanger from March 2011) Shopper marketing online is increasingly an attractive opportunity to explore for retailers. According to the press release, “The deal enables OwnerIQ to increase the value and revenue potential […]

For marketers, the ease of using a single buying metric – The Gross Rating Point (GRP) – across traditional and digital channels remains attractive, but whether it can be effectively extended to digital remains to be seen as this survey of industry executives indicated last year on AdExchanger. Last week, comScore stirred the GRP pot […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings Revealed The song remains the same – for now.  From Yahoo!’s Q4 earnings release, “Revenue excluding traffic acquisition costs (ex-TAC) was $1,169 million for the fourth quarter of 2011, a 3 percent decrease from the fourth quarter of 2010.” And then, the […]

Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic.  Read the release. In addition to the new sell-side technology – it’s getting a boatload of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Teller Machine Apple made enough money in the fourth quarter to buy the startup ad tech ecosystem and ad holding company or two. From the release, “The Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, […]

Today, The Weather Channel Companies announced that David Kenny, former President of Akamai and CEO of Publicis agency Digitas, would become its Chairman and CEO and succeed Mike Kelly who will remain as a special adviser to Kenny and the Board. According to a press release, the owners of The Weather Channel Companies (Bain Capital, […]

Last week, Vibrant Media announced the acquisition of in-image ad network Image Space Media (ISM). From the release: “The acquisition of ISM will enhance the delivery of Vibrant Image, a product that identifies static images within brand-safe content across the Web and embeds small overlays within them at the bottom of the image.” Read the […]

Skip Brand is CEO of Martini Media, an online ad network targeting “affluent” audience. Martini Media recently raised $13 million to “continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats.” Read the release. He shared insights about his company and the ad industry at-large in an interview with AdExchanger.com. AdExchanger.com: What’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adjusting The Audience Algo If you want to target high net worth audiences, you may want to set your latest algo to target the tablet device. New data from Pew Research points to a quickly growing and potentially cash-rich demo if you compare tablet […]

In December, global market research firm GfK announced the acquisition of digital research firm Knowledge Networks. And late last week, the company announced the acquisition’s closing. Read the release. David Krajicek, CEO of GfK Custom Research North America, discussed the acqusition and its implications. AdExchanger.com: What would you say were the triggers for GfK’s acquisition […]

As publishers look to take advantage of the ad exchange model and max out yield of their inventory, one emerging opportunity has been the private exchange (or marketplace, depending on whose terminology you’re using) where a publisher provides exclusive access to buying partners looking to purchase on a per impression basis. In addition to providing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Showrooming Identifying yet another digitally-inspired buzzphrase – “showrooming” – The Wall Street Journal reports that mega-retailer Target has had enough of being the brick-and-mortar showroom for online retailers and its telling its vendors to either create products uniquely delivered to Target that better […]

Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data advertising technology company. McCall discussed the latest regarding location-based advertising and his company, which announced a new round of funding in December. Click below or scroll down for more: Location-based Services Beyond Mobile The Granularity Available In Location-based Advertising Sentiment and Location First-party Data […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…