The talk of the agency business the last few years has been “tear down the silos.” That has usually meant putting digital media buying at the center of a hub that can be tapped for more traditional disciplines like TV, print and out-of-home. In a sense, GroupM, WPP’s media unit, has served that function. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Private Exchanges OpenX has announced a deal with mobile device manufacturer Samsung to supply the company with a mobile, private ad exchange infrastructure called “the Samsung AdHub Market, Powered by OpenX.” It’s scheduled to launch in the second-half 2012. The real-time biddable exchange “enables […]
We’re here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!’s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday’s Right Media forum at San Francisco’s Yerba Buena Center of The Arts. Mixing art with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RareCrowds TRAFFIQ’s Chief Product Officer Eric Picard has taken the reigns on a new company as TRAFFIQ will segment its digital advertising workflow business led by Lori Goldberg and spin out an emerging opportunity that Picard sees around brand media buying execution at-scale. The […]
Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis. In addition, the company just launched Brand Exchange for digital, display advertising, which the company describes as “an invitation-only exchange to connect brand advertisers with a unique group of premium publishers.” Click below or scroll for more: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. iAd Amps Rev Share Apple is raising its revenue share for developers on the iAd mobile ad network. Apple Insider notes that the increase is an improvement of 10% for developers – now 70%. Considering the cash hordes of Apple, it will be interesting […]
On Friday, NYC-based, demand-side platform MediaMath announced a joint venture with PubliGroupe, a provider of marketing and media sales services, called Spree7. Renato Martignoni, COO of Digital & Marketing Services at PubliGroupe said of the joint venture in a press release, “With our sales network in these markets and the setup of a dedicated team […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring The Outcry AdWeek reports that Rep. Mary Bono Mack (a Republican) said during a congressional subcommittee hearing that she’s wondering if online consumer privacy concerns are being made up by regulators and the Obama administration (a Democratic administration, of course). Playing politics? Sure […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. I am biased, I’ll admit it. I wrote the first technical impression counting standards for the IAB in 1998. And I […]
While it’s not surprising that a Forrester report (sign-up required) commissioned by video ad platform SpotXchange suggests that the market for real time bidding for video inventory is starting to take off, the conclusion of the analysts is hardly cheerleading. The report identifies three things hindering the growth of online video RTB, starting with the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hail To The Chief As reported in Ad Age, Nick Pahade has left TRAFFIQ for agency Initiative and now the company’s SVP of Client Services, Lori Goldberg, is taking over as President. A TRAFFIQ press release explains: “During [Goldberg’s] time at TRAFFIQ, she has […]
Baiju Shah is Partner & Managing Director, Digital Media at Accenture Interactive. Shah recently discussed his company, and the data-driven ecosystem and how it’s impacting the marketer with AdExchanger. AdExchanger: There’s a lot of talk in this space about building a “marketing stack” or “end-to-end solution.” Is Accenture the agency that’s going to take care […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Active-ating Audience Boston-based IPG agency Hill Holliday continues to add to its media buying platform (AdExchanger Q&A) capabilities. Yesterday, it was announced that the agency has reached across Charles River into Cambridge to partner on the launch of a new ChoiceStream (AdExchanger Q&A) product […]
As part of the breakout sessions on the first day of sessions at the 4A‘s “Transformation LA” conference, agency trading desks and their competitors gathered on stage for a frank discussion on the use of trading desks and demand-side platforms (DSPs) at the agency. Joe Apprendi, CEO, Collective JT Batson, President, Mediaocean Quentin George, Chief […]
The use of data has created a bunch of scammers. The auction is killing us. And then – the Internet has destroyed more value than it has created. These were the suppositions from Microsoft Research’s Jaron Lanier that challenged advertising agency executives attending the opening panel of the 4A‘s annual conference titled “Transformation LA.” The […]
Jay Kulkarni is CEO of Theorem, a media operations company. Theorem recently became a Google DoubleClick Studio Certified Partner. Read the press release. Kulkarni discussed his company and his views on the industry with AdExchanger earlier this month. Click below or scroll for more: DoubleClick Days Defining Programmatic Buying Theorem Target Market App Models Agency […]
Earlier this month, Experian Marketing Service’s Hitwise measurement group announced its foray into audience data management with AudienceView. The company claimed in a press release that with AudienceView, “retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Releases Report Evidon CEO Scott Meyer looks at the new FTC Privacy report (PDF) and offers observations from his company’s blog including, “While calling for baseline privacy legislation, [there is] no specific endorsement on any existing Bill proposed in the Congress to date.” […]
In the continuing arguments over the best way to measure ad effectiveness is to look at how many people have seen an ad or whether its more important to determine how impactful a placement is among those who have seen it, comScore’s relatively new its Validated Campaign Essentials, or vCE, product is meant to provide […]
Autumn Christiano works as Director of Analytics for The Portal Group (TPG), a boutique consultancy. Among other companies, TPG services Toyota and Toyota Motor Sales within three main categories as it relates to website strategy: technical, project management and analytics. Christiano spoke about her company and data-driven marketing with AdExchanger at the recent Adobe Digital […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting iOS UDID If you want to use Apple’s UDID to target or track users through Apple devices, TechCrunch’s Kim Mai Cutler says the long-awaited deprecation through iOS (read Bob Walczak’s opinion last August on the UDID) has finally started. Cutler writes, “Two of […]
CEO Rajeev Goel is CEO of PubMatic, a sell-side platform. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Goel to discuss his company, his views on the space, and the state of PubMatic today. Click below or scroll for more: Effects Of Google-Admeld Is PubMatic An Exchange? The […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Updating Display Google is more clearly bubbling up the display opportunity for search marketers with a new update to AdWords. According to the Inside AdWords blog, in the weeks ahead, display is getting its own tab in the Adwords interface and will be “built […]
About four months after Google got the regulatory go-ahead for its estimated $400 million acquisition of supply platform Admeld, the search giant has unveiled the first phase of the two companies’ integration. Over the next few weeks, Google will be rolling out AdX Connect, which represents the full immersion of Admeld’s clients to the DoubleClick […]
At Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, SVP and GM of Digital Marketing, Brad Rencher discussed his company’s digital marketing initiatives (read Adobe’s Summit blog for new product announcements), the data-driven ad ecosystem and more with AdExchanger. AdExchanger: At a macro level, why do you think there are 4,000 people gathered […]
From Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, Viacom announced “Surround Sound,” which it says is its newest advertising offering extending audience buys from on-air to online through Viacom’s well-known, web properties for MTV, Nickelodeon, Comedy Central and more. To do this, Viacom will use AudienceManager – which was previously known as […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Al Silverstein is CEO of AudienceFuel, a publisher-to-publisher, house inventory trading platform. Everyone knows that online publishers rely on ad sales to turn a profit, but very few understand how difficult it is to actually manage […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring Across Following yesterday’s blog post, Convertro formally announced it’s entry into the cross-platform measurement race as it looks to leverage the company’s attribution skills. According to a press release, “Convertro provides a system to assess performance, and, for ad targeting purposes, incorporates demographic […]
