“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. Advertising has always been about change. Evolving communication technologies are the most recent drivers of this change. These […]
As founder and managing partner of early-stage investment firm Genacast Ventures, which was established in 2008, Gil Beyda has accredited himself well in a relatively short period of time. With prescient investments in Invite Media (bought by Google in 2010) and Demdex (acquired by Adobe in 2011), Beyda has been no stranger to the VC […]
By this point, every major ad tech company that didn’t have a mobile offering last year, either has one now or is about to have one before Thanksgiving rolls around. The latest entrant in the race is ad network Adconion Media Group. The move comes several months after the UK-based company sought to deepen its […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G ‘Pampers’ Yahoo Display Procter & Gamble’s marketing chief Mark Pritchard talks about his company’s much discussed digital strategy, especially as it relates to the Olympics, in an interview with Ad Age’s Cotton Delo. Delo reports, “Mr. Pritchard declined to say how much P&G […]
Welcome to “Brand Aware,” a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. I’ve never worked in the publishing industry. I’ve been on the marketer side of the equation for my entire career, so I’ll be the first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Adds Nielsen Data Nielsen is racking up the deals lately. And we’re talking about this week’s new relationships with MediaMind (read our Zach Rodgers’ analysis here and his story about Nielsen’s “TV viewing segments” for online here). DG, like Microsoft, Adap.TV, Specific Media, […]
Getting so-called “pre-bid” data feeds from ad verification companies is becoming commonplace for ad networks and DSPs. As the name suggests, “pre-bid” verification screens out impressions at the server level prior to bidding, saving money on ad space that is either unacceptable to the buyer or not in view. So far agency trading desks don’t […]
Yesterday we covered a new segmentation capability from Nielsen that lets digital ad buyers reach web users based on their boob tube viewing patterns. (Read it) One thing we didn’t mention was MediaMath’s involvement in the new offering. In a story published today, Multichannel News notes Nielsen will use the demand-side platform to overlap view […]
Update: The NYTCo is confirming that it is in talks with Answers.com concerning the sale of The About Group. Read the release. We’ve been hearing rumors the past two days that the New York Times Co.’s About Group, which has been experiencing steady revenue declines the past year, is being sold to Answers.com. Interestingly, Answers.com’s […]
Display ad retargeter TellApart continues to grow its footprint among ecommerce publishers. CEO Josh McFarland recently discussed his company’s momentum and industry trends. Though he demurred on the subject of revenues, McFarland offered an optimistic outlook on his company and the industry at large in a Q&A with AdExchanger. AdExchanger: Can you talk a bit […]
Internet radio player Pandora has had some ups and downs since going public a year ago. For example, in the past month, streaming music service Spotify began directly competing against Pandora with its own internet radio offering. A month before, Pandora unveiled an advertiser-friendly update to its mobile apps – to withering reviews from users […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Target Emotions Facial recognition ad tech-ish company Affectiva has raised $12 million more from VC Kleiner Perkins and Horizons Ventures. VentureBeat’s Rebecca Grant notes the data capture: “Based on a large repository of naturally recurring emotion, Affectiva offers a deep glimpse into the way […]
A new Nielsen targeting product aims to let advertisers buy online audiences based on their TV consumption patterns. It’s an extension of what the measurement firm has already done linking CPG purchase data to online media, and another mile marker on Nielsen’s road map for a digital media marketplace geared to the needs of broadcast […]
It’s become a truism in programmatic media circles that the bulk of the world’s ad space will eventually be traded in real time, regardless of channel. It’s less clear how long this global RTB takeover might take, though in the display category at least we’re getting closer to an answer. A new report from Parks […]
Dentsu-owned 360i is well known for “earned” and social media strategies, but about half its revenue comes from paid media billings, search, and analytics. The agency has solved complex data problems for the likes of Capital One, J.C. Penney, and NBC Universal, and it’s positioning for a future of ballooning analytics requirements. EVP Jared Belsky […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishing Rules Turner has closed the deal with the Bleacher Report as the 10-mllion-uniques-a-month site has been sold for $175 million. The Wall Street Journal’s John Jannarone covers it: “The deal will allow Turner to incorporate sports footage and other content it already owns […]
In addition to running several vertical blog networks around subjects from tech to food to health, Federated Media has built up its tech side in the past year. The first anniversary of its acquisition of ad net operator and supply side platform Lijit is approaching and FM is preparing to start offering private exchanges to […]
TARGUSinfo and its AdAdvisor unit appear to have settled in as NeuStar Information Services. The implications of last November’s acquisition of TARGUSinfo by Neustar (valued at $650 million) reach far beyond data for display ad targeting. Yet, considering Neustar’s data and some of its other units such as IP address targeter Quova, new areas of […]
App marketing is often about incentivizing downloads, with little thought given to post-installation engagement. For obvious reasons that’s not workable for free or “freemium” app developers who make their money after the install. Apsalar is trying to address this. The two-year-old firm began with a mobile analytics platform that later became the foundation for a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ValueClick Reports ValueClick reported its Q2 results last Thursday and said that it had revenues of $160 million and earnings of 15 cents per share. Though the earnings beat estimates, the revenues missed by $13 million according to Zacks. Read more on NASDAQ. Former […]
Media companies aren’t what they used to be as distinct technology companies and agencies may percolate within. Think Hearst/iCrossing, Gannett and its cadre of digital tools and services, The New York Times, Conde Nast – and Washington Post Company and SocialCode. As CEO Laura O’Shaughnessy tells it, SocialCode is “the biggest player in the paid […]
Over the past few months, Apple has been cracking down on apps that use iPhone owners’ UDID (Unique Device Identifier, the code that marks each individual device and its location) as an ad tracking tool. The company has hinted at a replacement and an announcement is expected by next month. As advertisers look to increase […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Earlier this month WPP bought a majority stake in Acceleration, a 13-year-old consulting and services firm that helps marketers and publishers implement digital ad technology. (press release) The company employs 148 marketing technologists in London, New York, Buenos Aires, Cape Town, Dubai, and Johannesburg. AdExchanger spoke with Cameron Hulett, who leads Acceleration’s consulting and sales […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Building the TV Profile If you could buy online ads targeted to TV viewing behavior, would you? Datalogix hopes so, as it taps boob tube data partner TRA to enable just that. AdAge’s Jason Del Rey reports, “TRA delivers TV viewing data to Datalogix, […]
Polo Ralph Lauren is one of The New York Times’ most loyal ad customers. A regular in the print paper, on the website, and increasingly in mobile as well, it’s proven willing to follow its media partner into uncharted waters and to spend big on premium digital ad space. The latest example is a sponsorship […]
La Quinta Inns & Suites is pragmatic about digital media, using it largely as a DR vehicle to drive bookings while spending on broadcast for reach and branding. Mobile is no different. A newish mobile app and website, created by Definition 6, lets guests book a room in four screens on a smartphone. The strategy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About Your Persona Saying it operates a social interest graph of over 1.25 billion users, data and media buying company 33across announced the launch of what it calls “social personas.” The company explains the new profiles in a release: “These upgraded personas include real-time […]
Facebook has certified DoubleClick for ad impression tracking, ending an unofficial policy against Google technologies on its platform. Sources tell AdExchanger Facebook’s decision went into effect in the last two weeks. It’s undoubtedly good news for DoubleClick and its customers, who will now be able to track and attribute Facebook campaign impressions alongside their other […]
