Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Self-Serve? In Adweek, Tim Peterson puts together a comprehensive piece on Amazon ad strategy plans – including the roll-out a new self-service ad platform in 2013. He writes, “According to trading desk executives with knowledge of Amazon’s plans, the platform is expected to […]
Mobile advertising revenue will still make up a small percentage of total media ad spending, according to digital marketing research firm eMarketer, but the industry is growing at a faster rate than the company forecasted only a few months ago. In 2012, mobile ad revenues will account for 2.4 percent of total ad spending, and […]
Last month, local TV broadcast operator Belo Corp. launched its attempt at a pure play digital marketing unit, ScreenShot Digital. The move is similar to ones taken by Time Inc., Gannett, Meredith Corp. and others the last three years. Unlike some of those integrated digital marketing units, ScreenShot isn’t being positioned as a way to leverage […]
When Accordant Media was founded in 2010, co-founders Art Muldoon and Matt Greitzer admit that they thought programmatic media was complex. Two years later, the two executives say there’s even more complexity – but, there’s more opportunity, too. Positioning as an independent trading desk offering service and technology layers for marketers and their agencies, Greitzer […]
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As consumer adoption of online video continues its rapid ascent, there’s understandable buzz about video’s potential move into the programmatic space and the opportunities for marketers […]
Programmatic media arrived in force this year, and brought with it a few surprises. (Facebook Exchange anyone?) To get a sense of what might be waiting in 2013, we’ve reached out to a number of industry all-stars to answer a single question: “What will happen next year in marketing and advertising that hasn’t happened before?” […]
Certain cities, regions and demographics are more prone to activating digital coupons than others, according to a recent study from multichannel promotions platform RevTrax. In the study, five cities — Charlotte, NC; Rochester, NY; Raleigh, NC; Virginia Beach, VA; and Huntsville, AL — turned out to be the best areas to activate digital coupons for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s a Tag Tag Tag Tag World Late last month the IAB put out some best practices guidelines for tag management. AdAge examines the reasons such a document is needed at this time — ranging from page load times to, of course, data security. […]
December is an optimistic month for people in media and advertising, as retailers and other brands unleash a final torrent of spending before the period of relative hibernation known as “Q1.” It’s also a month of grand prognostications, when we collectively succumb to the folly of trying to guess what’s next. To supplement your personal […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fighting Fat Fingers On the Google Mobile Ads blog, product manager Alan Huang announces a new initiative in in-app mobile display ads that asks the user to confirm their clicks. He writes, “By expanding confirmed clicks to in-app image ad banners, we’re now making […]
Just before holiday season kickoff last month, MasterCard tapped FiftyOne Global Ecommerce to provide exclusive online shopping offers from major U.S. retailers to the credit card company’s international users. These non-U.S. MasterCard cardholders have been able to find and redeem discounts of up to 30% off on merchandise and complete orders using local currency – […]
Andy Nibley is CEO of Yieldex, a sell-side, yield management and analytics firm that has focused on providing publishers insight on their guaranteed inventory. Nibley provided an update to AdExchanger recently about his business. AdExchanger: Why has Yieldex been keeping a low profile in the past year? ANDY NIBLEY: We’ve had our heads down building […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. It’s been a long time coming. Those of us in the industry, both as creators and the […]
Most marketers, even search devotees, can agree that display advertising (some of it anyway) gets short shrift when it comes to conversion attribution. But how short is the shrift? We asked Visual IQ, a well-regarded attribution platform, to share with AdExchanger readers some data to illuminate – broadly — how display and search perform in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Suck Turns out Steve Jobs was right. Consumers have high expectations of mobile advertising — expectations that app developers and marketers aren’t meeting according to a new Forrester study. The research, commissioned by mobile app network Tapjoy, says, “70% said they found […]
While anyone can follow a social media conversation stream through hashtags, social media ad tech provider RadiumOne is now starting to sell targeted ads off of these signifiers in real-time. The idea is to become part of consumers’ conversations as they’re taking off, not after they’ve already “trended” on Twitter or other social platforms. RadiumOne’s […]
AppNexus is an object of some fascination in digital marketing circles, and why not? Led by former rivals from Right Media and DoubleClick Ad Exchange, the privately held company has grown up to become perhaps the only scaled “pure” technology company in the real-time bidding landscape. It provides no managed services, accepts no insertion orders, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer emails, social media, video, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Ad Spam Google has alerted its network of AdSense publishers that, in effect, “You may like the payout for the new 300×600 ad units, but that doesn’t mean you can put a bunch of them on one page.” Policy Associate Charles Huang keeps […]
Since buying supply side platform Admeld last year, Google has rolled out tools and features designed to appeal to publishers who want to make programmatic work for them, without sacrificing their core direct sales offerings. The company’s pitch is that RTB buyers and sellers don’t have to give up the all-too-human process of negotiating on […]
Mobile advertising on the Nexage Exchange is on the rise — by 144% over the past six months, or 24% per month. The mobile ad platform released its Nexage Analytics Report today, which looked at several trends in mobile advertising between May and November 2012. With more than 200 buyers and 20 billion impressions per […]
A quick search on Facebook’s Preferred Marketing Developer directory reveals that the number of real-time bidding partners for the Facebook Exchange is 12, three fewer than were announced back in September. What gives? Contrary to appearances, the three missing companies — [x+1], Optimal, and Kenshoo – have not been kicked off of FBX for violating […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Lieber, VP of Business Development at GraphEffect. Advertisers, welcome to the “professional graph.” LinkedIn recently announced the launch of its Ads API, which will allow developers to build […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie Jar In a new report, the Federal Trade Commission details its latest survey of mobile ads aimed at kids and warns developers that collection practices are far too opaque industry wide. Among other shortcomings, “Parents are not being provided with information […]
In a sense, there’s nothing really new about “native advertising.” Advertorials have been around in some form since modern periodicals first began appearing over a century ago. And now, with Facebook and Twitter inserting “promotions” that are sometimes hard to distinguish from regular user posts, more traditional publishers are giving thought to going beyond sponsored posts […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. While on vacation in Turkey this past week, I vacillated between aimlessly wandering the streets one day to carefully researching the possibilities […]
Consumers aren’t as worried about privacy issues and have started to embrace companies targeting them with ads and offers when those messages are relevant, according to Accenture Interactive. In fact, consumers now turn to mobile and personalized targeted offers and marketing elements while shopping and researching purchases. After surveying 2,000 customers in the U.S. and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal recaps the struggles over consumer privacy and data in a Saturday feature. Dataium, a Tennessee-based company whose marketing data targets the auto sector, is highlighted: “Dataium’s business involves providing general data about online car-shopping trends. But the […]
The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a DMP should be and whether marketers are realizing the category’s potential, we asked three agency execs this question: “Where is the real […]
