It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger reached out to a selection of executives in the ad ecosystem and asked their thoughts on the implications for advertisers. Click below or scroll […]
Two years into their existing partnership, ad holding company Interpublic Group is making an unspecified investment in Kiip, a company that promises to connect marketers and consumers through the use of “unexpected” targeted rewards to mobile app users and gamers. Apart from help in continuing to build the San Francisco startup, Kiip co-founder and CEO […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tal Keinan, CEO of AdExtent. Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology and media problem of doing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Publishing Though he lost out on the job of Yahoo CEO last summer, Ross Levinsohn has landed the chief executive role at newly created Guggenheim Digital Media, the digital arm of private equity firm Guggenheim Partners. The PE firm is the parent of […]
With the Beta launch of Graph Search today, Facebook aims to let users search through all their friends’ data in one place — rather than having to hop from profile to profile, page to page. CEO Mark Zuckerberg describes the initiative as a third pillar alongside its other core social products, Newsfeed and Timeline. “Graph […]
Moontoast has snagged a $5 million Series B round to support its social advertising product, which aims to remove barriers to engagement on Facebook with richer interaction capabilities. The three-year-old company, based in Nashville and Boston, will use the money to further develop Moontoast’s Social Activation Engine, and to hire up in biz dev, sales […]
In 2013, expect to see more ad tech companies provide some automation of guaranteed sales. Among the entities working on that idea is Legolas Media, which just hired digital sell-side veteran Jonathon Shaevitz as its new CEO. Shaevitz joins Legolas from sell-side pricing and inventory manager Maxifier, where as CEO over the past two years, […]
Last week’s news out of the Consumer Electronics Show that Time Warner Cable had struck a deal with streaming video delivery device Roku had ad industry attendees wondering whether “over-the-top” TV was near to having an advertising moment. So we put the question to a mix of video ad observers: “Given news such as this […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. The holidays are a wonderful time to catch up with family, unwind, eat a little too much. Yet all I’ve been hearing […]
With ecommerce retailers infusing their publishing plans with ad placements and sponsored mini-sites, Ari Paparo said yesterday that he’s excited by the possibilities ahead in his new role as SVP of Media Products at Austin, Texas-based social software company, Bazaarvoice (see release). Paparo has taken the deep dive on the ad tech side previously with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crowd Ad VentureBeat profiles new, crowdsourced video ad company Tongal and its new $15 million funding round. Read it. The company, which has been around since 2008, enables brands to tell a crowd of video producers about their “‘creative needs’ or the kind of […]
Last month we noted that search intent data had come to the Facebook Exchange, in the form of a partnership with search retargeter Chango. The deal represented something of an incursion by Facebook on terrain that’s long been lucrative for Google. Now Facebook has done it again, adding search retargeting firm Simpli.fi to the FBX […]
The concept is simple enough. When you’re shopping online, you’re showing “intent” to purchase. And so it follows that display media placed on an ecommerce publisher’s site can guide consumers, positively affect conversions and drive awareness for hungry advertisers. This was the premise for Florida-based Triad Retail Media way back in 2004 when CEO Greg […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Calic, Chief Revenue Officer at The Media Trust. Based on the velocity of articles written on the topic last year, “viewable impressions” has displaced “ad verification” as the […]
After years of U.S. print advertising dollars shifting to online, the expectation has been growing that television, the largest ad category by far, would soon experience a similar siphoning away of budgets in favor of greater digital spending. Dave Morgan, CEO of TV ad targeter Simulmedia, concedes that his belief that TV budgets aren’t shifting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Than A Banner Ad On Digiday, Josh Sternberg looks at the New York Times R&D efforts for advertising as it searches for alternatives for the standard display ad unit. Sternberg quotes the NYT’s Todd Haskell, group VP of advertising, “This is a way […]
Earlier this week, Thrillist Media Group, publisher of a young men’s local lifestyle guide network and e-commerce app, brought in digital ad sales vet Todd Anderman as the company’s president of sales, marketing and operations. Most recently the chief media and revenue officer of mobile ad targeter Jumptap, Anderman spent much of the past decade […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andy Monfried, CEO of Lotame. Old-school newspaper people are generally hard working, gritty, risk taking, roll-up-your-sleeve folks who aren’t afraid to go the extra mile. They will do anything to […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Mayer Underwhelms Agencies With major ad agency hotshots all converged on Las Vegas for CES this week, Yahoo CEO Marissa Mayer used the opportunity to shore up some relationships to eradicate lingering uncertainty on the part of the chiefs of Madison Ave. Although […]
As global managing director of digital consulting for Accenture Interactive, Glen Hartman sits at the intersection of technology and marketing. With a focus on helping CMOs navigate their changing agendas, Accenture Interactive works to create relevant digital marketing for consumers at scale for their clients, as more competition joins the fray in 2013. “Delivering relevant […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of social advertising platform Optim.al. Like many in our industry, I have a love/hate relationship with advertising. Even though I’m an ad technology entrepreneur, I actively […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Listen For The Target Radio is the “last bastion of context based advertising” eXelate CEO Mark Zagorski tells paidContent’s Jeff John Roberts, but Zagorski adds that this will change shortly. Pandora, the online radio streamer, is already selling “interest-based” ads that reflect users’ online […]
This week, San Francisco-based Goodby Silverstein & Partners announced that it has decided to take the New York plunge and open its creative agency offices in downtown NYC. Read the release. AdExchanger spoke to ECD Christian Haas about the new base as well as technology and creative. AdExchanger: New York is often viewed as the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer of The Media Kitchen and President of kbs+p Ventures, both of which are part of MDC Partners. AdExchanger asked Herman to give us […]
Even as mobile real-time bidding gets more attention, the obstacles currently in its path will continue to prove challenging, says Brian Monahan, managing partner of IPG’s Magna Global. The media shop’s research unit just unveiled its twice-annual Media Economy Report, which details the promise and the problems of mobile advertising. As Monahan pointed out in […]
Among the questions facing publishers last year: (1) What should be done about the rise of audience buying?, and (2) How do we make mobile advertising really pay off? Meredith Corp., the publisher of women’s magazines such as Better Homes and Gardens and Family Circle, has been focused on mobile for years, particularly through the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Dan Grigorovici is CEO at AdMobius. If brands and agencies are ever expected to invest significant dollars in mobile then it’s time for the industry to get serious about measurement. While it’s true that progress […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Games Marketing Chartboost, which “allows game developers to reach new users through cross-promotion, make money from their games, and collaborate directly with fellow developers,” has pocketed $19 million in funding from the likes of Sequoia Capital. Read the release. Last February, CEO Maria […]
Essence Digital has acquired Point Reach, a Seattle-based agency with 19 employees and significant mobile capabilities. The deal brings Essence’s global headcount to 233, with the bulk of those staff concentrated in London, New York, and, most recently, San Francisco. The Bay Area presence materialized last September with the acquisition of SF-based Black Bag Advertising […]
