Is this the beginning of the end for Yahoo’s Right Media Exchange? According to All Things D’s Peter Kafka and confirmed by a Yahoo blog post, Google’s AdSense ad network will be among the monetization solutions embedded within Yahoo’s owned and operated properties. The global deal covers inventory on Yahoo’s owned and co-owned properties (think […]
Since last fall, Google has shown a more aggressive stance in challenging Amazon’s dominance in e-commerce, particularly as Facebook has also been making its own significant maneuvers in the space. Google’s $125 million acquisition of Channel Intelligence, one of its four Google Shopping launch partners, is designed in part to develop more in-house capabilities to […]
This week Facebook added Lookalike targeting to the pile of low-hanging fruit it has plucked in the data-driven ads space. The offering is closely tied to Custom Audiences, the CRM matching program that allows a brand to find existing customers and prospects by identifying Facebook users through an (anonymized) email address or phone number. Facebook’s […]
Over the last year, video ad marketplace SpotXchange has increased real-time bidding to roughly one-third of its inventory, up from 5% in 2011. This year, SpotXchange CEO Mike Shehan says nearly half its inventory is expected to be traded programmatically. While Shehan won’t offer specific dollar amounts, the company says that its video RTB marketplace generated […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. In broadcast, there’s a direct correlation between the time an ad airs and that ad’s relative worth. If we’re talking prime time, prices are high, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Coinage Amazon is adding a virtual currency with a gaming element. Yesterday the company announced Amazon Coins. From the release: “The new virtual currency for purchasing apps, games and in-app items on Kindle Fire. [It offers] app and game developers another substantial opportunity […]
Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose is to streamline AOL’s message to agencies, advertisers, marketers, publishers and investors and convey that the company is a programmatic player, not a vestigial ad network with a farrago of […]
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site or spend less timing using it, according to new data from the Pew Research Center’s Internet and American Life Project. In its December 2012 survey, Pew found that 67% of […]
As a member and managing partner of venture capital group Norwest Venture Partners (NVP), Jeff Crowe is well-known in the ad technology space with investments ranging from Admeld to Turn. With several hot topics pulsing in the venture and ad tech spaces, AdExchanger reached out to Crowe to get his views. AdExchanger: What has been the impact of the […]
Like many big companies, Kimberly-Clark ramped up its investment in data-driven display media last year. The personal care giant, whose brands include Kleenex, Kotex, Cottonelle, and Huggies, started looking into a display “desk” a couple years back, and set one up last year in partnership with its media agency, WPP Group’s Mindshare. Jeff Holecko, who […]
Mobile and video are the fastest growing segments of display – eMarketer has video’s growth rates rising 46.5% for 2012, while it says smartphone based ad spending will jump 180% this year to top $4 billion. And yet, aside from Google/YouTube, Facebook, and Hulu, there are very few sites that can truly make the claim […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads. Standard Disclosure. Facebook has caught some flack from agencies for opting out of the industry-wide privacy compliance program. Well now it’s yielding to their requests to accept the blue “AdChoices” icon on retargeting ads served through Facebook Exchange. But there’s a key […]
The 35-minute power outage at Sunday’s Super Bowl XLVII caused consternation for CBS, the network that broadcast the game. For advertisers, the outcome was mixed, as some lost exposure and at least three fast-acting marketers were able to use Twitter to capture some attention. Looking at it in the context of viewability — which has […]
In an advisory to publishers and ad servers, video ad serving and verification firm Telemetry describes three purveyors of browser extensions that it says are engaged in “sub-optimal” practices that could impact publishers, advertisers, and consumers. The providers named in the January 28 white paper/advisory are AnchorFree, Yontoo Layers (also selling media as Sambreel, BuzzDock and […]
Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising Decision Solutions (ADS) unit (which his firm helped broker); exchange platform AppNexus’ $75 million venture capital funding; and the shuttering of adBrite’s exchange business. And he sees the clear formation […]
As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For Interpublic Group (IPG), its Mediabrands Audience Platform (MAP) unit spearheads ATD strategy and begins by defining markets according to geographic clusters. North America is one cluster and matched by MAP […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Ad viewability is technically and logistically bewildering. If you need proof, read Jeremy Stanley’s excellent two-part overview of the space on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Privacy: There’s An App For That As Jon Leibowitz prepares to step down as the Federal Trade Commission Chairman at the end of the month, he’s leaving a parting shot directed toward the companies who run smartphones’ operating systems and mobile app developers: […]
Jon Leibowitz, the Federal Trade Commission Chairman who aggressively pushed for more checks on the digital ad sector, will step down this month. Leibowitz was assiduous in his pursuit of what he saw as overstepping by companies engaged in consumer data collection. His language could be inflammatory, as when he said in 2009 that “a […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a publisher monetization platform for video. A large number of Americans will watch this weekend’s big game live via our PC’s, tablets and other Internet-enabled devices […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Users Get Carded Aside from building up search and ad targeting, Facebook is also deeply focused on e-commerce. The social network introduced its Gifts shop in time for the holiday season and to keep the momentum going, it’s rolling out Facebook Cards to […]
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with the introduction of its Certified Viewability feature, which promises to verify whether a video placement has been seen in real-time and blocks impressions that do not appear to the user. […]
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009, the company supports direct response advertisers on their Facebook campaigns, and mostly works with clients in Europe, though 25% are based in North America. “Up until December 2012, we were […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Marketplace Strategy at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a few more dollars out of your […]
Real-time online video ad platform LiveRail found that health, drug, and medicine advertisements were some of the most blocked on its RTB video ad network in Q4 2012. Through its Check Point technology, LiveRail lets publisher clients put up restrictions and blocks when it comes to what ads can win at an RTB auction. LiveRail […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. & “The New” As the magazine publishing business continues to find ways to streamline and evolve to the “multi-platform” world, that will inevitably mean a lot of job cuts. That was the impetus behind Time Inc. CEO Laura Lang’s decision to layoff […]
Facebook made solid progress on generating ad revenue, especially through growing use of its less than five-month-old Facebook Exchange and its aggressive focus on mobile advertising. At the same time, Facebook’s desire to spread itself and its products as widely and quickly as possible, particularly in developing countries, resulted in huge expenses — costs were […]
With a year under his belt at sharing data company ShareThis, CEO Kurt Abrahamson says the past year was one of strong growth in terms of all the usual metrics of revenue, staff and success of clients – though he declined to provide specifics. His optimism for 2013 starts with something ShareThis calls the “SQI” […]
Mobile video will affect the viewer experience and advertiser strategies for the Super Bowl on February 3. According to Adobe, users turn to mobile video twice as often during a major sporting event than a typical day. Adobe analyzed 1.4 billion mobile video starts during 10 large sporting event days in 2012 as well as […]
