Salesforce.com has said it will acquire the digital marketing platform ExactTarget for $2.5 billion, making this the cloud software company’s largest acquisition to date. One driver of the deal was Oracle’s acquisition of marketing automation provider Eloqua last year. At the time, AdExchanger and others speculated that Salesforce.com would snap up ExactTarget or Eloqua competitor […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Geiger, CEO of Retailigence. Mobile devices have dramatically changed the way shoppers interact with brands and retailers. The growing popularity of mobile shopping apps, combined with brand and […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Counting The Spend Online ad revenue has hit a new high – $9.6 billion – according to an IAB and PwC report. That’s a 15.6% increase in just one year. “This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium […]
Chegg.com launched in 2007 as a website for college students to buy and sell used textbooks. In the past couple of years, Chegg has evolved into a community platform with a range of data on an elusive market: high school and college students. Elizabeth Harz, Chegg’s VP of business development, says, “There are a number […]
When Publicis Groupe launched it five years ago, VivaKi Audience On Demand was among the first holding company trading desks. And Google was its key partner, supporting a great majority of AOD’s ad serving and auction-based display media buying. But those days are over. As of Q1, Google’s DoubleClick Bid Manager (formerly Invite Media) is […]
As the walls separating CRM data from social and other paid media channels continue to crumble, marketers are experimenting with how to leverage the added insight into their current and prospective customers. One such business owner is Johnny Earle. Back in 2001, Earle launched a confectionary-themed fashion brand, Johnny Cupcakes, by selling hand-printed T-shirts from […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Conflict Of Interest? It’s not an agency trading desk story, but agency-vendor conflict of interest is the theme of a Digiday article. Tremor’s S-1 outlines that Publicis Starcom Mediavest Group (SMG) exec Laura Desmond received $300k in 2012 share options as a member of […]
Like many efforts among digital advertising entrepreneurs, one business idea begets another. Michael Brown, CEO of Vancouver-based Adacado, is no different. The HealthPricer comparison shopping engine that he and his team developed led to the realization that they needed to find an efficient way to assemble and optimize display ad creative in real-time – a […]
Equipment Data Associates (EDA), a division of Randall-Reilly Publishing Co., provides data-driven market intelligence to manufacturers and dealers of large-scale construction and agriculture equipment. So when EDA was planning to relaunch its web application, along with a new pricing structure, it understood the importance of factoring data into the new experience. EDA started working with […]
There are almost as many approaches to solving the attribution puzzle as there are brands. At Lancome, part of the strategy is to consolidate two key channels with a single vendor. Alessio Rossi is VP of digital marketing, ecommerce and CRM for the Loreal-owned luxury cosmetics brand. Since joining in May 2012, he has reevaluated […]
Apple CEO Tim Cook answered the question “How important is the mobile advertising business for Apple?” at All Things D’s D11 conference earlier this week with the following statement: “We got into mobile advertising because we want developers to make money…It wasn’t about Apple making money.” Cook also noted Apple’s mobile advertising business isn’t “large […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Exchange In Ad Age, Tim Peterson reports Twitter’s rumored ad exchange may be imminent. Anonymous sources tell him that “the micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads […]
Simply Hired is, simply put, a search engine for jobs. But with new president and CEO James Beriker aboard, after his chief executive experience at Efficient Frontier and Dapper (acquired by Yahoo in 2010), the job search business may receive a media makeover. Upon the early 2012 completion of the company’s restructuring, Beriker was hired by the […]
Digital advertising agency VivaKi will use Adelphic Mobile’s targeting capabilities to enhance its Audience on Demand (AOD) Mobile platform, the companies said today. Ad targeting and consumer privacy issues continue to complicate mobile ad buying. Adelphic – a three-year-old company founded by executives from Apple, Quattro Wireless (acquired by Apple) and Millennial Media – addresses these challenges […]
Demand-side platform Turn has hired Fernando Tassinari, former CEO of marketing agency MRM Worldwide Brazil, to lead its Sao Paolo office with the goal of expanding Turn’s presence in the country and throughout South America. “We’ve been working down there with US account managers and sales people for more than a year,” Tassinari said in an […]
TubeMogul has raised a $10 million third round of funding to help promote the online video demand-side platform and analytics company’s expansion into Asia. See the release. The funding comes amid a flurry of activity in the online video space, including Tremor Video’s IPO filing and yesterday’s $60 million financing raised by Videology. In the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. For the last few years, Mike Shields over at Adweek has done a great job of calling out bad actors in our space. He’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. D11: Meeker’s Ad Spend Trends Mary Meeker, formerly a Morgan Stanley analyst and now at VC firm Kleiner Perkins, released her latest “Internet Trends” snapshot of the online ecosystem at the All Things D D11 conference. Given time spent on the Internet, whether through […]
The digital video ad market has been on fire with annual double-digit growth for the last four years. A sampling of headlines from the past week shows the heat is continuing into 2013: Tremor Video filed with the SEC to go public, a consortium of video ad rivals formed a group to promote a single […]
Social infrastructure company Gigya allows businesses to connect social elements to their sites, like social logins, and leverage the resulting data. It works with nearly 700 online enterprises, including 48 of the top 100 comScore properties, according to Gigya CEO Patrick Salyer. “Across our platform we touch 1.5 billion consumers,” he says. “Two-thirds of the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. Accessing first-party data represents a significant opportunity in the ever-evolving, data-driven marketplace. But there are some obvious philosophical and organizational barriers to leveraging first-party data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter CRM Matching AdExchanger’s Twitter ad strategy prognostications may be true. Twitter is rumored to be releasing a customer matching tool similar to Facebook’s Custom Audiences product, which will allow advertisers to target their customers on the site. Although there is no official word […]
Certified Twitter partner Mass Relevance is a “social experience platform,” according to founder and CEO Sam Decker; it works not only with Twitter but also Facebook, Instagram, Google+ and more to incorporate real-time social content into brands’ and advertisers’ owned and paid media strategies. “We started the company working with Twitter primarily, and we signed […]
A new venture from former Magnetic CEO Josh Shatkin-Margolis aims to help retailers consolidate their multi-channel interactions with consumers, using the smartphone as the hub. Called Purple Cloud, the company offers a consumer-facing app that creates incentives for users to interact and share data. The company is in beta with retailers and expects to close […]
For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher’s display ad business: programmatic media buying methods. With this month’s hire of online ad veteran Matt Prohaska as programmatic advertising director, the NYT still regards exchange and automated […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, Senior Vice President of Digital Ad Sales for The Weather Company. One of the most important tasks I have in my role as the head of a digital ad sales team is increasing mobile […]
When it comes to maximizing the value of photos that ricochet across Facebook, Pinterest, Tumblr and other sites, marketers are moving the goal posts. Whereas it was once enough just to encourage consumers to follow your site and share your images, some companies are moving to the next level with the help of more robust […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo & Video Ads At All Things D, Kara Swisher taps her Yahoo sources and finds that the company is hot on the trail of Hulu with a $600-800 million bid for the video site. This syncs with previous rumors reported by Bloomberg. Swisher […]
