For advertisers, the stakes for capturing and leveraging data are higher than ever, placing analytics firms high in demand. Few web and mobile analytics firms have been around as long as Webtrends, which is about to celebrate its twentieth birthday. AdExchanger sat down with CEO Alex Yoder to talk about the Portland, Ore.-based company’s growth, […]
What does the marketer really think about the Omnicom-Publicis marriage? Intuit’s Head of Online Acquisition, Cezanne Huq, shared his thoughts on the merger, which is partially informed by his own company’s agency services needs as well as his background in the services world. Though he declines to say exactly which agencies Intuit works with today for competitive reasons, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Ever since the first DSPs hung their shingles, the flood of venture-capital dollars into the Software-as-a-Service space has forced senior executives to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acqui-hiring Spree Although nothing is confirmed yet, AllThingsD’s Kara Swisher got word that Yahoo may acquire e-commerce app platform Lexity (AdExchanger Q&A 2011). This would mark the 19th acquisition since Marissa Mayer took over as CEO, and some speculate the acquisition spree is really […]
The differentiator is: Who holds the data? Immediately following the Publicis-Omnicom mega-merger that came on a sunny Sunday afternoon in France, a couple of questions remained. To what extent was the deal motivated by technology-driven changes in marketing? And what are the deal’s implications for consumer tech titans like Google, Twitter and Facebook? “If you […]
As analysis of the merger of Publicis and Omnicom Group rages on, one of the critical challenges ahead for the combined entity appears to be “conflict of interest.” AdExchanger’s Zach Rodgers reported yesterday when the merger announcement was made, Omnicom CEO John Wren was non-chalant about potential conflicts: “Shared clients contributed over $6.5 billion in […]
As more advertising dollars pour into digital — and into agency trading desks — the exchange model’s momentum is likely to continue, no matter what level of integration comes from the merger of Publicis Groupe and Omnicom. Several executives who have served with the trading-desk side of the agency business and moved on said that […]
Foursquare, the platform that perfected the art of the “check-in,” has set its sights on the small-business advertiser. Not a stranger to the phrase “monetization,” sitting on 35 million users’ worth of locally relevant, location-based user data has led Foursquare to explore various avenues to boost ad revenue among the 1.4 million small businesses that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. A friend of mine once lamented, “As an industry, we ruin words.” It’s true. A few years ago, we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scale Counts For… In a press release late Sunday, Dominic Proctor, Global President of GroupM, WPP’s media investment unit, threw the following barbs after the Publicis and Omnicom merger announcement: “This is an interesting move. They are making it clear that a primary motive […]
Tim Hanlon is Founder and CEO of consulting firm Vertere Group. As a former key executive within Publicis, Hanlon’s years of experience provide him a unique view into today’s announced merger of agency holding companies Publicis Groupe and Omnicom Group. AdExchanger asked Hanlon about his “take” on the blockbuster combination earlier today. AdExchanger: Did you […]
Publicis and Omnicom have confirmed their intent to create a merger of equals. The two global ad agency holding companies will form a new entity called Publicis Omnicom Groupe – with ownership structured approximately 50/50 and a market capitalization of $35 billion U.S. (press release) Speaking with press from Paris this morning, CEOs Maurice Levy […]
A merger of Omnicom Group and Publicis Groupe, the announcement of which is expected tomorrow, would result in a sprawling array of media agencies — and digital agencies that buy media — under one corporate roof. Omnicom’s big media agency brands are PHD, OMD, and Resolution Media. The Publicis side is sprawl-ier, consisting of Starcom […]
Creating a futures marketplace is easier said than done, but over the years, the TV upfront model has been adopted and refined by parts of the ad industry in a multitude of ways. The latest comes from AOL, which this past week unveiled a plan to hold a “Programmatic Upfront” in September. The AOL event […]
Augmented reality today consists mainly of superimposed images, but companies are already envisioning a world where AR technology is an extension of our daily activities. While all eyes are on Google Glass, Blippar, a 2-year-old company based in London, has quietly helped brands like Heinz, Budweiser and Cadbury launch AR-based campaigns and claims to have […]
Data-driven buying methods have boosted media margins at MDC Partners, although programmatic is still small as a percentage of the whole business. On the holding company’s earnings call yesterday, CEO Miles Nadal said digital media stands out in its portfolio of marketing services firms with margins surpassing 20%. “Strategically, our media investments especially digital media […]
Designer fashion flash sale site Gilt Groupe has been in the daily deals mix for six years and has racked up about 8 million members in that time. With no shortage of competitors – Fab.com and RueLaLa among them – Gilt has diversified its reach through a variety of avenues, including paid media in luxury […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I’ve warned before that digital marketers spend too much time chasing conversions that were likely to happen on their […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Global Display In a not-so-surprising report, Nielsen found display advertising is growing by leaps and bounds while more traditional advertising is decreasing in spend. From the release: “Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for […]
In its year of existence Facebook’s ad exchange has earned a reputation as an ATM machine for Facebook, and even something of a savior during the company’s rocky post-IPO period. But comments by COO Sheryl Sandberg throw that image into some doubt. During yesterday’s earnings call, she noted, “FBX is actually a very small part […]
Video is a big part of AOL’s new plans to stage a “programmatic upfront” in the fall (AdExchanger story) and content discovery and distribution platform Taboola is likely to be a big part of that effort. The two companies signed a deal late last month that starts with AOL posts adding Taboola’s “recommendation matrix” of […]
As mobile usage continues to skyrocket, geo-targeted ads have grown even more compelling for advertisers. Maponics, a 12-year-old location-based data provider that works with Twitter and JiWire, approaches location-based ads with an emphasis on context. AdExchanger spoke with Maponics CEO Darrin Clement. AdExchanger: Where does Maponics fit in the ad ecosystem? DARRIN CLEMENT: Our basic […]
With the rise of the hashtag à la Instagram, Tumblr, Twitter and, now, Facebook, the question is, how can the classification utility be used to make sense of data from a cross-channel attribution perspective? Take Pinfluencer, one of the early-ins on Pinterest analytics. Newly rebranded as Piqora, the platform has grown beyond its standard Pinterest Marketing […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP and global head of data at dunnhumby. Big Data is enabling breakthrough innovations in national infrastructure, biology, medicine and national disasters. It’s also good for business, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Dreaded Restructure Syncapse announced major layoffs, according to CBC News, just one year after its Clickable acquisition. The social media marketing firm has been around since 2007, and had around 110 employees as of the end of last year. “Despite our best efforts, the […]
Facebook reported Q2 earnings after business close today, and its ad revenue picture is rosy, especially from a mobile standpoint. Revenue from ads grew 61% year over year to $1.6 billion, of which mobile contributed 41%, or $656 million. That’s a striking increase from Q1, when mobile contributed 30% of total ad revenue. During the quarter […]
Barely two months after promoting its video content among the various other digital NewFront presentations, AOL is now planning a “Programmatic Upfront” for September. As we reported earlier today, CEO Tim Armstrong wants to position AOL as the antidote to the long chain of ad technology vendors that serve as the pipes connecting marketers’ online […]
IBM unveiled today a new initiative, Digital Experience, that allows organizations to create customized versions of IBM products. Noting that clients want the option of deploying either on-premise or in the cloud, this initiative is a reaction to new purchase patterns, explained Gary Dolsen, director of IBM’s digital experience software. “What we’ve found is customers […]
Flexing his salesmanship skills, AOL CEO Tim Armstrong announced to a group of reporters last night in New York City that his company would undertake its “first ever Programmatic Upfront event” on September 23, which is to coincide with the beginning of Advertising Week festivities in New York. Seated to Armstrong’s left during the announcement […]
