There’s nothing investors want to see more from Twitter than monthly active user (MAU) growth. It’s been the recurring theme every quarter since former CEO Dick Costolo flew the coop in June. The needle moved minutely this past quarter. Twitter told investors on Tuesday that its monthly active user base increased from 305 million last […]
While early social analytics tools measured likes, shares and sentiment, they didn’t capture total consumer engagement with brand or publisher content. It’s a problem social TV tool Canvs has teamed up with Turner Broadcasting and other media companies to solve. The premise of the partnership, revealed Tuesday, is that consumers are more apt to read […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Monian, senior director of product management at Amobee. Gone are the days when an advertiser’s primary brand-safety concern was to guarantee that its campaign would be delivered in a […]
Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO […]
It’s been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s […]
Digital holds a 29.3% share of all media investment in the United States, up from 28% last quarter, according to GroupM’s annual Interaction 2016 report, which aggregates insights from the agency’s digital advertising activities and was released on Monday. GroupM focused its findings around four core issues related to the growth of mobile: the difficulty […]
Cheetah Mobile is looking to lap up some brand dollars. On Tuesday, the Beijing-based mobile app publisher announced a hook-up that will integrate Kiip’s rewards platform into its suite of apps, including a number of its most popular offerings: antivirus apps Clean Master and CM Security, battery life extender Battery Doctor and mobile game Piano Tiles 2. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cable Boxers The FCC’s effort to unlock the TV set-top box market got quick results. (Comcast almost immediately released a non-OTT service.) But the ANA is pushing back hard, reports Ana Radelat at Ad Age. For TV buyers, “A fair marketplace exists in which […]
New York City has more than 8,000 public pay phones, most of which are in various stages of decline and decay – but Sidewalk Labs, a company under Google’s Alphabet umbrella, is helping put a plan in motion to revive those aging kiosks. Through a project called LinkNYC, the city’s neglected phone boxes are in […]
Greek-yogurt brand Chobani stays competitive with larger CPG companies by constantly testing. One of these tactics includes marketing-effectiveness studies, such as a recent research initiative with Yahoo and Nielsen Catalina Solutions (NCS) to prove search ads drove in-store sales. “If you’re an ecommerce brand, you can measure that sale directly,” said Jessica Lauria, senior director […]
About one year ago, GroupM quietly introduced a new structure designed to consolidate its real-time ad buying capabilities across programmatic, social, search and mobile. Called Connect, the new group appeared to be the WPP-owned media agency network’s answer to the growing need for programmatic decentralization of programmatic buying. We have seen that decentralization play out across […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by James Shears, general manager of advanced TV at The Trade Desk. At this year’s Golden Globe Awards, actor Gael Garcia Bernal was at a loss for words. He’d just won best actor in a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder of Parrable. What does personally identifiable really mean? For as long as I can remember, personally identifiable information (PII) basically meant email address, telephone number […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mountains And Molehills YouTube remains the only digital platform stealing significant TV budgets, but its budgets are still just an insignificant fraction of overall TV, Mike Shields writes for The Wall Street Journal. Advertisers are wary of digital video prices (YouTube CPMs run between […]
Will Google’s grand plans for TV, evidenced by its launch of DoubleClick Dynamic Ad Insertion on Wednesday, be successful? Google’s move into dynamic ad serving across live, linear and on-demand programming marks a critical shift in the search giant’s strategy, which some industry insiders say was necessary to meet future business objectives. “Google will not […]
Acorns is an app that allows users to invest spare change left over from daily purchases in the stock market. Now it’s making an investment of its own with the creation of a digital magazine called Grow aimed at millennials. “We’re looking to satisfy a hunger our users have for financial content,” said Jeff Cruttenden, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. There are a few trends that matter a lot when publishers consider their content strategy for the future. First, nearly two-thirds of digital media time spent in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. You might be surprised to hear these words in the same sentence, but compassion has been a core concept […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Working On It Publishers on Google AMP are pleased with faster page loads, but their ads are lagging behind. Google pre-loads cached content, storing it temporarily and serving the ads through DoubleClick. If Google started pre-caching ads the way it does for articles, it […]
In the first quarter of 2016, Alphabet reported total advertising revenues of $18 billion, representing a 16% increase from the same period last year, though slightly below analyst expectations. Google CFO Ruth Porat, speaking on the company’s quarterly conference call after trading on Thursday, attributed the growth to the company’s mobile search business. Today’s earnings […]
US online ad revenue hit $59.6 billion in 2015 – $10 billion more than in 2014 (a 20.4% YoY increase), according to the IAB 2015 Internet Advertising Revenue report conducted by PricewaterhouseCoopers (PwC). Innovation in areas like mobile drove the industry’s consistent high growth, according to David Silverman, a partner at PwC. Nonmobile digital advertising […]
In an unusual partnership between agency and onboarder, DigitasLBi has teamed up with LiveRamp to sharpen and speed up the segmentation capabilities of its advanced analytics platform to drive more targeted campaigns. DigitasLBi said Thursday that it will leverage LiveRamp’s data connectivity services on IDIOM, its advanced analytics platform – still in the process of […]
There are a lot of bidder tools in the market, so when Beeswax came out of beta last Thursday with a solution it calls “bidder-as-a-service” – with Foursquare as its flagship client – its focus was on customizability and price. “With Beeswax we can write our own algorithm for bidding,” said Peter Krasniqi, Foursquare’s VP […]
The wave of acquisitions in digital media is almost always driven by the need for scale. Access to millennial audiences often plays a role as well. Both of these challenges played a role in the marriage of humor sites Cheezburger and eBaum’s World, which are uniting under the umbrella of Literally Media. A private group […]
Matt McGowan, head of strategy for Google’s America’s ad agency business, has jumped to UK-based email automation platform Adestra, where he will serve as president, effective immediately. McGowan spent two and a half years at Google, where he supported sales to big brand and agency buyers. During his tenure, Google made major inroads into brand […]
Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian telco Telenor) and Drawbridge had the accuracy of their device graphs evaluated by Nielsen, coming in at 91.2% and 97.3%, respectively. Screen6 CEO and co-founder David de […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barbara Connors, director of brand media, 84.51°. There is no denying the profound impact that personalization is having on the media landscape. There is, however, another pivotal impact of the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, director of product management for video advertising at DoubleClick by Google. Addressable advertising has been a topic of much discussion at this year’s NAB Show. The ability to show different ads to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Block Ripples A report from Oriel, a publisher ad-block solutions firm, found ad blocking can impact a wider swath of the Internet than commonly suspected. The report says Ryanair and British Airways may lose customers because the terms and conditions box can be blocked, […]
