Every state in the United States, plus Washington, DC, has an attorney general tasked with regulating, investigating and enforcing against noncompliant marketing practices. They’re known colloquially as “baby FTCs” – but don’t be fooled. They’ve got teeth. “Think of state attorneys general as the top cops in their respective state; they’ve got active consumer protection agendas […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The General Data Protection Regulation (GDPR), the United Kingdom’s Information Commissioner’s Office (ICO) and, soon, California seem to be doing their best to rain on the programmatic parade. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Trap Disney was a little low on pixie dust when it updated its ad sales strategy recently. The process has been rocky, according to The Information. Besides a reorg that crossed multiple departments (AdExchanger’s coverage), the Mouse House also swapped out its Comcast […]
CBS and Viacom are (finally) back together, and that will create lots of opportunity for advertisers. On Tuesday, after years of will-they-won’t-they corporate turmoil, the entertainment behemoths agreed to merge in an all-stock deal that values the combined company at around $30 billion, with $28 billion in annual revenue. The new entity will be called […]
In the race to be the open internet’s default cookie-based advertising ID, The Trade Desk has jumped out to an early head start. The Trade Desk has allowed other ad tech companies to freely sync with its cookie pool for years, and last year it fully commercialized that product with the launch of the unified […]
The agency holding companies all face the same external struggles – new competition, slowing growth and the need for new skills. But they’re taking different paths to confront these challenges. Traditionally, holding companies followed the same playbook: growth by acquisition to amass the scale that gave them clout across major clients. But the shift to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on […]
GumGum, the image recognition tech startup, announced two C-level appointments on Monday as the company sharpens its focus on contextual advertising technology. Patrick Gildea, the former CFO of Gracenote, has joined GumGum as financial chief, and Ben Plomion was promoted to chief growth officer. Ad tech companies have seized on contextual targeting largely because audience […]
When the Democratic National Committee (DNC) introduced individual donor thresholds earlier this year for candidates to qualify for primary debates, it was trying to empower campaigns with grassroots support. But these new rules have also created a massive online audience acquisition spree. The first round of debates was relatively easy to qualify for – with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pieter de Zwart, chief technology officer at Eyeota. The ad tech industry today is effectively chasing quarters into oncoming traffic. We are taking user concerns like privacy entirely too lightly, or […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg […]
WPP is still struggling to get back to growth in the United States, its largest market, where it hasn’t posted a positive quarter since Q1 2016. Q2 growth declined 5.4% in North America, an improvement from Q1’s 8.8% dip. WPP’s global revenues were down 0.6% to $8.9 billion in the first half of the year. […]
As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers have already shifted a significant amount of money out of linear TV as audiences flock to digital. According to Zenith, digital will make up more than half of ad spend globally for the first time in 2021, […]
When Remedy Health acquired Vertical Health in April, a key reason was the health site’s expertise in using data and targeting. Remedy Health, which didn’t run programmatic ads before, is now adopting Vertical Health’s in-house data platform for its sites, including HealthCentral and HIV management site TheBody. Vertical Health’s portfolio focuses on information for people […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taking Stock Ad tech stocks seem to be staging a comeback. Aside from Criteo, independent, publicly-traded ad tech companies are on a growth streak. The Trade Desk is up more than 5X since May 2018, when GDPR became law, and now boasts a market […]
Late last year, analysts questioned whether The Trade Desk could keep pace with runaway growth forecasts, after it rocketed from a $1 billion company in 2016 to $6 billion. Less than a year later, The Trade Desk continues to beat expectations. Its Q2 revenue grew by 42% year over year to $159.9 million, according to […]
WPP agency Essence said Thursday that former APAC CEO and chief client officer Kyoko Matsushita has been elevated to global CEO. She succeeds former Essence global CEO Christian Juhl, who became global CEO of GroupM in July. Matsushita will continue Essence’s focus around data, technology and talent. The agency is known for its programmatic and […]
Twitter is planning to eliminate third-party customer data sources from its ad-buying system, a shift that’s strikingly similar to the action Facebook took following Cambridge Analytica. Advertisers will still be able to use third-party data, they’ll just have to buy it themselves and Twitter reserves the right to approve the data sources. Twitter told The […]
This week on the AdExchanger Talks podcast, we’re pleased to talk with Darren Glatt, a seasoned investor and MediaMath board member. Glatt is the guy who led Searchlight Capital’s $225 million investment in MediaMath, which closed almost exactly a year ago. He shares his point of view on the current state of play in ad […]
Real-time bidding (RTB) is at a crossroads, thanks to Europe’s General Data Protection Regulation (GDPR). This week on The Big Story, we check out what the future holds for a tactic that revolutionized the way ads online were bought and sold. While final decisions aren’t imminent – European data authorities are only investigating into 2020 […]
The streaming wars are heating up, and Roku is on a tear. On Wednesday, Roku posted its best second quarter results since going public, with overall revenue up 59% year over year to $250.1 million, and 1.4 million new subscribers since last quarter. Active accounts now stand at 30.5 million. Average revenue per user was […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ocean Fine, senior vice president of sales and demand at Factual. Linear TV has always attracted ad budget from the Johnson & Johnsons and Campbell Soups of the world. In the digital era, those players are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mouse Money Disney’s 2019-2020 upfront was the biggest in the company’s history, with sales up 5% thanks in part to its acquisition of 21st Century Fox. Digital revenue and revenue from addressable TV were both up 50%, a sign of a growing appetite among […]
If all goes according to plan, America’s two largest newspaper chains will become one by the end of the year. Earlier this week, New Media Investment Group, parent company of GateHouse Media, announced its intention to buy USA Today publisher Gannett in a deal valued at $1.4 billion. If antitrust regulators approve the merger, GateHouse […]
Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect marks Nike’s second analytics acquisition, following its 2018 purchase of customer analytics startup Zodiac Metrics, which was folded into Nike’s data science group, now led […]
The news: Facebook is suing two shady developers for using Audience Network to gin up fake clicks on Facebook ads. What isn’t news: Audience Network, which advertisers use to extend their Facebook campaigns to third-party sites and apps, can be a conduit for ad fraud and fake traffic. The developers, Hong Kong-based LionMobi and Singapore-based […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. There’s a parable about a master calligrapher who sold his work for enormous sums of money. One day, a man asked the calligrapher […]
In May, during a hearing of the Senate Judiciary Committee about the impact of data privacy and competition policy on the digital ad ecosystem, former AppNexus CEO Brian O’Kelley told lawmakers that Google and Facebook deserve to be broken up. “Let’s apply some common sense to the regulatory process just by acknowledging that consumers pay […]
It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility […]
