“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. The rise of social tools has given the publishing industry an opportunity to leverage connections to increase traffic and time spent with their core audience, while attracting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Display Comeback Brian Morrissey pens “Display Ads Aim for a Banner Year” on AdWeek and says, “Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that could close the gap between ad spending […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nat Turner, CEO, at Invite Media. If you asked a group of people in the display industry to pick the biggest theme for display in 2010, I […]
Resonate Networks announced that it has launched attitudinal targeting in a release on Wednesday. AdExchanger.com discussed the new targeting capabilities with Resonate Networks’ CEO Bryan Gernert. AdExchanger.com: Given the rich sources of social data available today, how important is social media to creating Resonate’s dataset? Or, is it important? BG: While social data is important […]
A new, (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Weapon The Wall Street Journal’s Suzanne Vranica takes a look at recent efforts by a combo of Publicis Groupe, Microsoft, Yahoo, CBS and Hulu that is trying to find a more effective way to advertise through online video. The answer? Let the […]
Michael Walrath is the former CEO of Yahoo!’s Right Media. I believe that there is a cycle of innovation at work in digital advertising. Where we are in the cycle at any given time depends on many factors, including the economy, availability of capital, supply and demand imbalances, M&A appetite, etc. Let’s take a look […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports For The First Time AOL reported its 4th quarter 2009 earnings and among the takeways, “Domestic display revenue grew year-over-year for the first time in 8 quarters.” Get the Investor Relations Presentation (PDF) here. ClickZ’s Christopher Heine looks deeper into the earnings […]
Recent Eyeblaster research led by Ariel Gelfman looked at conversions from more than 10 billion impressions and showed that their are correlations between online and offline buying habits. Read the release. Geifman discussed the research with AdExchanger.com. AdExchanger.com: In the release about your eCommerce report you say, “This research also highlights the unique potential of […]
Mpire announced new ad blocking capabilities for its AdXpose product where, “AdXpose analyzes the content on publisher sites in real-time, and cross-references it with the prescribed rules set by the advertiser.” If the content is acceptable, the ad is served. If not, it’s not. Read the release. AdExchanger.com spoke to Mpire CEO Kirby Winfield about […]
