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»social targeting

Birchbox Takes A Break From TV In Favor Of Digital

TV or digital? Birchbox is still making up its mind. The two aren’t mutually exclusive, of course, but the online beauty retailer has decided to press pause on its TV advertising efforts while it tests out the effectiveness of a targeted social-first brand campaign. “We turned off TV in February to make sure that we... Continue reading »
by Allison Schiff // May 24th, 2016 //
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Digitas VP Estebanell Says Social Targeting Driving Awareness With A Mix Of Audiences

Nicole Estebanell is VP/Group Director, Media at Publicis' digital agency Digitas.  Estebanell discussed data and social targeting's impact on her agency's client strategy as well as its use of social ad network 33across. AdExchanger.com: How is the agency dealing with the challenge created by “big data” in media? NE: I think the challenges we're seeing it... Continue reading »
by AdExchanger // September 6th, 2011 //
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Getting Active With The Social Graph

"Social Exchange" is a column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. The rise of social tools has given the publishing industry an opportunity to leverage connections to increase traffic and time spent with their core audience, while attracting... Continue reading »
by Ad Traders // February 8th, 2010 //
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What's Your Deal, Partner?

"Social Exchange" is a new column focused on the evolving roles of social media in online advertising. Today's column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. As we head into 2010, privacy and brand safety will continue to remain at the forefront of marketer and consumer concerns. With these issues in mind,... Continue reading »
by Ad Traders // January 6th, 2010 //
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Paid, Earned and Shared – Getting Rich with Social

"Networking" is a new column focused on the evolving roles of networks in online advertising. Today's column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Historically, media value was determined by a relatively simple calculation: divide campaign cost by the number of persons reached within a specified target segment expressed in thousands.... Continue reading »
by Ad Traders // January 5th, 2010 //
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Lotame Taps Agency Thought Leader Eric Porres To Power Messaging For Social Ad Targeting Future

Social ad targeting firm, Lotame, named Eric Porres it's Chief Marketing Officer in a release today. Read it on the Lotame blog. Lotame also announced that it's paying the piper (ComScore) to be included in the ComScore ad network report as the company looks to position itself against the reach of traditional ad networks. Porres... Continue reading »
by AdExchanger // December 14th, 2009 //
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33Across Predictive Models Segmenting Audience In Ad Exchanges Says CEO Wheeler

Eric Wheeler is CEO of 33Across, a social advertising technology company. AdExchanger.com: Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway? EW: We're working with a number of major brands and media agencies - The 33Across SocialDNA™ platform enables marketers to identify and anonymously target people with... Continue reading »
by AdExchanger // September 8th, 2009 //
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Media6Degrees Pancer Says Social Media Companies Need To Focus On Creating Value For Marketers To Drive Yield

Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially launched our commercial product late last fall and have been able to deliver fantastic results for our marketing partners. An example referenced in Adweek on 6/28/09... Continue reading »
by AdExchanger // July 15th, 2009 //
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