Digital ads that use The New York Times’ first-party data accounted more than 20% of the Times’ core ad revenue in Q4 of 2020. The year before, revenue from ads with first-party data totaled just 7%. Overall, digital ad revenue fell 2% from the year before, to $90.1 million. Q4 revenue overall rose .2% to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Google has its I/O conference. Facebook has F8. And NBCU has … ONE21? On March 22, NBCU will host a one-hour event devoted to its One Platform initiative, which had its official debut during 2020’s pre-COVID Consumer and Electronics […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Ad tech veteran Ari Paparo’s Twitter account is a must-follow for thousands in ad tech. But the weight behind his words […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth in the last quarter of 2020 thanks in large part to its data company Epsilon, which helped the holdco generate modest growth in the US, Reuters reports. Publicis, which bought Epsilon in 2019 for a […]
AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin in a press release. [Read the release]. AppLovin is an app marketing platform that helps advertisers automate their user acquisition and re-engagment campaigns. Adjust, […]
Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $30 million to $50 million in ad spend. The scam, dubbed “ParrotTerra,” used server-side ad insertion to generate fake CTV inventory across a large number of apps, IPs and devices, spoofing 3.7 […]
Over the past year, Publicis-owned Epsilon has been developing a system called Pub Link, designed to buy ads using a publisher’s authenticated users instead of third-party cookies. Epsilon claims its early results are sending more revenue to test publishers. This setup requires publishers add an Epsilon tag to their site or create a server-side link […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Fixing your own strategy and business model when the industry is a whirlwind of moving parts takes time, courage, vision and above all the ability to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s […]
Jeff Bezos is leaving Amazon in Q3 after a record 2021. He will move into a more strategic, executive chairman role. Amazon Web Services head Andy Jassy will assume the role of CEO. Jassy joined as a marketing manager (hey, AdExchanger readers!) in 1997 before rising to head up Amazon Web Services. There’s been speculation […]
When we last checked in with Google for its quarterly earnings in Q3, it was printing money. And in Q4, it printed some more – because advertisers are coming back. Read the release. Google’s 2020 Q4 revenues hit $56.9 billion led by YouTube and its search business. That figure is up 23% YoY from $46.1 […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. Depending on when you start the clock, we’re now two to three years into the first wave of supply path optimization (SPO). Here’s what we’ve learned […]
It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A […]
GroupM launched a tool in beta on Monday designed to help marketers determine the potential ethical risks associated with a data-driven campaign from a consumer perspective. Launched in partnership with Unilever, GroupM’s Data Ethics Compass claims it’s the industry’s first ever tool to incorporate ethical decision making into data-driven media tactics, and to help prioritize […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. With almost a year of the pandemic under our belt (ugh), brands have figured out a way forward. In many cases, […]
Facebook began testing a new in-app screen Monday that will appear before the opt-in prompt required in iOS 14 apps by Apple’s upcoming AppTrackingTransparency (ATT) policy. The test will roll out globally across both Instagram and the core Facebook app. The additional prompt is meant to provide more information about Facebook’s privacy controls and how […]
In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tyler Lessard, VP of marketing and chief video strategist at Vidyard. Once upon a time, buyers consumed traditional ads across television, radio, magazines and mailers to learn about products and […]
OTT ad spending is on the rise, but there are a few things holding back the floodgates from really opening: measurement and educating TV buyers on the benefits of audience-based buying. TV advertisers, particularly in local markets, tend to have preconceived notions that need to be exploded about where to reach consumers. “Local car dealerships, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this week, Manu Mathew, got in on the ground floor of multi-touch attribution (MTA) when he founded Visual IQ. The MTA company rose with the programmatic tide before being acquired by Nielsen in 2017. The category […]
SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support for view-through attribution for video, audio and interactive ads in apps by “early spring” 2021. Apple will tie these attribution capabilities to creative measurement, so developers […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% […]
Six months after its nationwide launch, Comcast NBCUniveral’s premium ad supported streaming service Peacock has 33 million subscribers in the United States – up from 22 million in Q3 2020 – exceeding the company’s targets following a reorganization of its TV and streaming businesses last year during the COVID-19 pandemic. During Comcast’s Q4 earnings on […]
Google announced this week that its federated learning of cohorts sandbox proposal (FLoC) is nearly as effective as cookie-based advertising. And the rest of the ad industry collectively said, “Whaaaaaat?” Needless to say, there’s a lot to unpack behind all the hype. This week on The Big Story, the team welcomes Flashtalking CEO John Nardone […]
Developers, mark your calendars for, eh, “early spring.” That’s when Apple will start requiring apps and advertisers to get permission before they can use the IDFA for tracking and ad targeting. After leaving developers on tenterhooks for months, Apple finally shared its broad timeline for AppTrackingTransparency (ATT) implementation in a blog post on Thursday, which […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. When the global pandemic shut down the world, ecommerce and streaming video surged. Amazon plays prominently in both spaces. But with […]
Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of the […]
