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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Oracle’s new ID Graph uses the company’s data to match unique identifiers to its BlueKai data-management platform (DMP). That means unique identifiers associated […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CEO Talkin’ Former [x+1] CEO John Nardone has left Rocket Fuel, which acquired the self-serve DSP/DMP hybrid last August, and joined UK-based ad-serving tech firm Flashtalking as its new chief executive. He replaces the firm’s elusive CEO and founder, Paul Cunningham. Nardone wastes no […]

Twitter founder Jack Dorsey’s payment startup Square is moving farther up the funnel. Known mainly as a lightweight mobile payment processor for boutique mom-and-pop stores and taxi cabs, Square on Tuesday rolled out Square Marketing, a product that will fit in to its growing set of Customer Engagement tools for small and midsize businesses (SMBs). […]

Holding company WPP’s Data Alliance and Facebook have expanded their partnership such that WPP clients globally can use data assets from Kantar Media, media agency GroupM and Wunderman’s KBM Group to build unique audience segments to target across the Facebook ecosystem. This partnership is considerably different from what Facebook has with third-party data providers like Acxiom and Datalogix. […]

Database marketing and CRM agency Merkle has acquired performance marketing agency Pointmarc, a Seattle-based digital analytics consultancy. Terms were not disclosed. The deal is the latest in an acquisitions spree for Merkle, which acquired paid search and social agency RKG last July and earlier bought Chicago digital agency New Control, design firm 5th Finger and […]

Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in 1998 and now operating more than 200 retail stores with 100 international franchisees, the company hired a chief digital officer, Erik Lautier, in January 2014 to improve conversions on Bebe’s […]

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research.   Over the past few weeks there’s been a good deal of news coverage on the growing trend of independent publishers banding together to form programmatic media selling coalitions. The […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO and co-founder at mParticle. We’ve heard talk about massive ad tech consolidation for years. Whether it’s through M&A, a nuclear winter-like event or convergence with the marketing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Search Data Once upon a time, Google’s ad platform chief, Sridhar Ramaswamy, locked horns with his peer, Susan Wojcicki (now YouTube CEO), over the proper use of the company’s valuable search data. The Information’s Amir Efra tells the tale of some meetings where […]

In 2012, Barack Obama’s and Mitt Romney’s campaigns spent almost $80 million combined on online advertisements leading up to the election. And that total was in turn dwarfed by the amount that was channeled through digital by super PACs, whose expenditures are more difficult to track with precision. While those fundraising totals may have bowled […]