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»Square

Square And Facebook Serve Up Offline Attribution For An Ohio Eatery

As proprietor and chef at Café Avalaun, a gluten-free restaurant just outside of Cleveland, Ohio, Brian Doyle would rather cook, bake and make crêpes than spend his life on marketing. “We don’t do a lot of traditional advertising because it’s expensive and it’s hard to know if you’re actually hitting your target audience,” said Doyle,... Continue reading »
by Allison Schiff // July 5th, 2016 //
»
Square Merchants Can Now Buy Ads On Facebook – A Smart Move, But Challenges Remain

Mom-and-pop shops can now buy and target their Facebook ads through Square as part of a deeper integration between the two partners. The move, announced Wednesday, makes a heck of a lot of sense. Small business owners that use Square can already automatically share their promotions on Facebook. Now they’ll be able to combine their... Continue reading »
by Allison Schiff // March 23rd, 2016 //
»
Post-IPO, Square Uses Marketing Support To Get Cozier With SMBs

Square may be a unicorn – but it’s got its eye on the little guy. “We’re leveling the playing field,” said Kevin Burke, former Visa CMO and now head of acquisition at Square, which completed its long-awaited IPO in mid-November. “We’re helping small businesses close the loop.” Integrating online and offline has long been the... Continue reading »
by Allison Schiff // December 8th, 2015 //
»
Why A Twitter/Square Hook-Up Would Make Sense For SMBs

Twitter and Square have more in common than Jack Dorsey as CEO – both platforms have a marked interest in small and medium-sized businesses. While Twitter maintains a suite of Promoted Products aimed at small business owners, including Quick Promote, a tool that allows brands to amplify tweets directly from the Twitter analytics dashboard, Square’s entire... Continue reading »
by Allison Schiff // October 7th, 2015 //
»
Square Deepens Marketing Solution, Ties Email To Sales Data

Twitter founder Jack Dorsey’s payment startup Square is moving farther up the funnel. Known mainly as a lightweight mobile payment processor for boutique mom-and-pop stores and taxi cabs, Square on Tuesday rolled out Square Marketing, a product that will fit in to its growing set of Customer Engagement tools for small and midsize businesses (SMBs).... Continue reading »
by Kelly Liyakasa // April 7th, 2015 //
»
NRF 2014: Jack Dorsey On Amazon, Privacy And Why He’s Sick Of the Word ‘Technology’

A denim-clad Jack Dorsey took the stage Wednesday morning at the National Retail Federation’s Big Show in New York, claiming to be a man of “very few words and even fewer characters.” “We hear [the word ‘technology’] so much it tends to lose its meaning,” the chairman of microblogging mainstay Twitter and CEO of payments... Continue reading »
by Kelly Liyakasa // January 15th, 2014 //
»
Facebook Ad Lead Gokul Rajaram Exits, Will Oversee Square's POS Software

Gokul Rajaram, the fast-talking architect of Facebook's ad products for the past couple years, has left to oversee product engineering at Square, where he'll drive software development for the company's Square Register point-of-sale software, among other products. At Facebook, Rajaram led a rapid iteration of the company's ad platform, including the development of Facebook Exchange,... Continue reading »
by Zach Rodgers // June 27th, 2013 //
»
GroupM Next’s Copeland: Data Is At The Center Of E-Commerce

E-commerce has become much more mainstream in the last two years. And yet, no one company, except for Amazon or perhaps Apple, appears to be notably dominant. Earlier this week, WPP’s GroupM Next released a survey of 1,000 users that showed 45 percent of customers shopping in-store at brick and mortar locations will walk out... Continue reading »
by David Kaplan // August 22nd, 2012 //
»
 

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