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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Growth Tax Some of the leading tech, media and commerce startups to IPO – Zendesk, Twitter, Etsy, Square, Coupons.com and Zulilly, for a start – took big venture capital rounds to get there. But did that money go to any actual use? The Information reports […]

Looks like Samsung has joined the TV race for ad tech. The electronics manufacturer has confirmed its acquisition of AdGear, a Canadian demand-side platform and ad server with roots in agency-serving tools. “Samsung has acquired Quebec-based AdGear Technologies Inc., a leading digital advertising technology company that provides software and services to media agencies, publishers and […]

Microsoft and LinkedIn both have advertising businesses. But Microsoft’s $26.2 billion acquisition of LinkedIn wasn’t about advertising. At least, that’s not the main reason. “It’s less about ad tech and more about mar tech,” said William Furlong, a former Bizo executive and current adviser and consultant. Forrester VP and principal analyst Melissa Parrish agreed. While […]

Jay Stevens has joined Adform as chief revenue officer. The company created the role because it needed someone to manage the business and control country-specific P&Ls as Adform expands geographically into new markets. He started Monday. Stevens made the switch to the decade-old ad tech company, founded in Denmark, a few months after departing Rubicon […]

Agency buyers believe Snapchat’s partner program, which allows third parties to buy inventory, will help the messaging service migrate from a bespoke buy to a more central part of a media plan. “If you look at the scale and daily time spent, especially among millennials, you have to consider Snapchat a core reach vehicle,” said […]

Performance Horizon revealed Wednesday it has raised $15.4 million in Series C funding. The partner marketing platform helps large global corporations manage all their affiliate relationships in one place. The company plans to use the funds to double its workforce from 120 to 240 over the next year. Sixty percent of the new hires will […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. It’s no secret that Facebook has put a major focus on video as a key part of its strategy, with significant investments in 360, virtual […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Michael Oiknine, co-founder and CEO at Apsalar. In the long-running NBC police procedural “Law & Order: SVU,” Detectives Benson and Stabler focused on three things when solving murders: means, motive […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Wall It looks like Chinese companies will continue gobbling up US ad tech firms (see: Smaato and Opera). China faces heavy competition in its domestic market, where internet traffic is shared among power players with closed APIs like Tencent, Baidu, Alibaba and Qihoo 360. […]