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Samsung To Acquire Canadian DSP And Ad Server AdGear

Looks like Samsung has joined the TV race for ad tech. The electronics manufacturer has confirmed its acquisition of AdGear, a Canadian demand-side platform and ad server with roots in agency-serving tools. "Samsung has acquired Quebec-based AdGear Technologies Inc., a leading digital advertising technology company that provides software and services to media agencies, publishers and... Continue reading »
by Kelly Liyakasa // June 16th, 2016 //
»
‘Arbitrash’ Is Everyone’s Problem

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bosko Milekic, co-founder and vice president of technology at AdGear. After scoring space for your client’s ad on a few premium websites, the reports rolling through your demand-side platform show... Continue reading »
by AdExchanger // April 17th, 2015 //
»
Programmatic And The Quarterly Budget Dump

It’s a tradition as revered as turkey on Thanksgiving and baseball in the summer: ad agencies dumping budget at the end of each quarter so they won’t lose it at the beginning of the next. “There’s an artificial market dynamic that resets every month in programmatic where at the end of every quarter, we see... Continue reading »
by Ryan Joe // June 9th, 2014 //
»

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