Data Privacy

Google is keeping third-party cookies in Chrome, and here’s what ad tech Twitter (X, whatever), has to say about it.

If Chrome imitates Apple, there may be a de facto deprecation of the third-party cookies, since potentially only a slim percentage of users would consent to tracking. In that case, advertisers would still have to primarily rely on cookie alternatives, including the Privacy Sandbox.

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

The FTC is ordering data from eight companies, which Commissioner Lina Khan describes as part of a “shadowy ecosystem of pricing middlemen,” in pursuit of visibility into “surveillance pricing.”

Despite setbacks, the mobile advertising industry has not only recovered but thrived post-ATT. What can overcoming the impact of ATT teach us about overcoming the latest uncertainty around the future of the cookie? 

If advertisers don’t adopt strategies in adherence with the strictest privacy laws, they are likely looking at a future of continuous pivots, wasting time and money, writes Rachel Gantz.

We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.

The Connected Commerce Council (CCC), a lobbying organization based in Washington, DC, hosted a virtual press conference to spotlight small businesses and their concerns with the APRA, the latest attempt at setting national privacy standards.

Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation.

Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there.

With a multifaceted approach, companies can manage the risks while reaping the rewards of more consumer-conscious ad targeting strategies.

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden.

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.

Musings on the Chrome Privacy Sandbox consent pop-up after experiencing one in the wild in Europe. Do people know what they’re opting into?

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […]

Many in the digital advertising industry truly want to do better. But there are imminent obstacles that need to be tackled if we want to move from words to deeds.

Class-action attorney Jay Barnes makes the case for why the US **doesn’t** need to pass a dedicated federal data privacy law.

It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes.  Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]

Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties.

Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a form of wizardry. But it’s not. It’s just math.

Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]

Rather than directly managing risk and regulatory compliance as a traditional chief privacy would do, Ron De Jesus is like a liaison between Transcend and the CPO community.

Curation’s shift to the sell side is giving DSPs less control over how advertisers curate audiences, which is creating new tensions in the programmatic ecosystem.

In today’s newsletter: Google tries to buy its way out of a jury trial in the DOJ’s antitrust case against its ads business; Walmart sees some of its best margins on ad sales; and TikTok tests 60-minute videos.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

In today’s newsletter: How the Amazon-TripleLift deal illustrates retail media’s need for standardization; legacy publishing brands persist as investors extract value from their name recognition; and mortgage lenders get caught sharing data with Meta.