Data Privacy

Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.

The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions.

CTV ad platform MNTN has gone public; last week, the FTC dismissed a lawsuit brought against PepsiCo; the new US budget bill might ban state regulation of AI.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end platforms and collaboration among buyers and sellers.

There’s a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect their consumers and so regulators stepped in.

The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX – and Google agrees.

AdExchanger spoke to a number of programmatic leaders who testified in the DOJ’s Google antitrust trial last September.

Google isn’t a regulator. From an attorney’s point of view, its decrees don’t carry the force of law, and that’s what lawyers are concerned with: the law.

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party cookie opt-ins, further preserving third-party cookies. Go inside this momentous news.