streaming

Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads.

Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give “sorta CTV” a try.

Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response.

This past weekend’s Super Bowl was different for a few reasons, particularly the presence of Taylor Swift and Chinese ecommerce challenger brand Temu.

Tastemade taps Wurl for performance marketing campaigns that direct viewers to its FAST channels while lowering customer acquisition costs.

Disney is starting off the year with subscriber losses. But the Mouse House says it’s all part of the plan.

Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers have mixed feelings about the new ad offering.

JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house ad tech that specializes in pacing smaller campaign budgets as a way to win over independent agencies and smaller, local advertisers.

Netflix ended its first fiscal year with an ads business with a jump in year-over-year subscriber growth and, as a result, revenue.

Netflix shared another update on viewer numbers for its ad-supported tier, which currently stands at 23 million global montly active users, and announced plans to introduce pause ads in the next few months.