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»Seth Dallaire

Amazon Ad Sales Leader Seth Dallaire Jumps To Instacart; YouTube Removes Ads Used To Game Music Charts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cart, Meet Horse Seth Dallaire, Amazon’s global ad sales leader for the past five years, was named chief revenue officer of Instacart on Friday. Read the release. Instacart’s primary business is with grocers and retailers, who use it for online ordering and delivery. But... Continue reading »
by AdExchanger // September 16th, 2019 //
»
Inside Amazon’s Evolving Ecommerce Media Practice

At Amazon Media Group (AMG), sometimes the objective isn’t to sell advertisers more ads. AMG has a lesser-known service – ecommerce marketing – where it might evaluate a partner’s broader retail health and the roles contextual elements (e.g., Amazon product detail pages), third-party placements or product availability play in the path to conversion. “You can’t... Continue reading »
by Kelly Liyakasa // April 11th, 2016 //
»

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