As 95-year-old business magazines go, Forbes is hardly looking its age. It’s helped that the title’s digital content and ad operations have been through a number of reinventions the past few years. The most recent changes have been on the digital content side. Last summer, the company revamped Forbes.com with an eye toward reducing content […]
Traditional media companies like Condé Nast are learning to fit programmatic buying into their ad sales strategies. We spoke with Josh Stinchcomb, VP of corporate partnerships for Condé Nast about the company’s recent investment in cloud-based ad platform provider Flite and how the publisher of 18 magazines, 4 business-to-business titles, 27 websites, and more than […]
Update: The NYTCo is confirming that it is in talks with Answers.com concerning the sale of The About Group. Read the release. We’ve been hearing rumors the past two days that the New York Times Co.’s About Group, which has been experiencing steady revenue declines the past year, is being sold to Answers.com. Interestingly, Answers.com’s […]
Pete Sheinbaum is no stranger to the power of “the link.” When he led the popular newsletter Daily Candy (acquired by Comcast in 2008) and was looking to scale users and revenue beyond the email inbox, the rich media possibilities of Daily Candy’s website beckoned with demanding advertisers in pursuit. He says that his latest […]
Today, on the Doubleclick Publisher blog, Google released a new report showing a range of display ad trends for publishers using its DoubleClick for Publishers (DFP) ad server, the DoubleClick Ad Exchange, and Google AdSense network. For example, not unexpectedly, Google’s Jonathan Bellack, Director of Product Management, Display Advertising, states, “Sell-through rates (the percentage of […]
It’s been more than two years since Jim Spanfeller left his post heading Forbes.com to create the Spanfeller Media Group, a content network that includes foodie site The Daily Meal and, more recently, sporting enthusiast site The Active Times. Spanfeller is well-known for his view that publishers have mistakenly tended to outsource much of their ad sales to ad […]
Pat Connolly is Head of Strategy, Conde Nast Ideactive, an agency unit within publisher Condé Nast. Connolly discussed his views on industry trends recently with AdExchanger.com. Click below or scroll for more: Programmatic Buying and ‘Always On’ Success Metrics for Branded Content On Marrying Offline/Online, Print/Digital What’s Hot AdExchanger: How is programmatic buying affecting your […]
Yahoo! reported its first quarter 2012 earnings today and results looked good as the company beat Wall Street estimates by about $60 million according to Reuters. From the release, “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,077 million for the first quarter of 2012, a 1 percent increase from the first quarter of 2011. […]
From Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, Viacom announced “Surround Sound,” which it says is its newest advertising offering extending audience buys from on-air to online through Viacom’s well-known, web properties for MTV, Nickelodeon, Comedy Central and more. To do this, Viacom will use AudienceManager – which was previously known as […]
Jonah Peretti is CEO of Buzzfeed, a social content sharing site. He recently spoke to AdExchanger about his company and the way the viral nature of the Web continues to enhance content and advertising opportunities. Click below or scroll for more: What Social Tools Do You Use? Using The Historical With Today’s RT Social Web […]
