• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Mark Howard

Forbes CRO Sees Industry ‘On The Cusp Of A Content Bubble’

For three trends affecting publishers today – native advertising, outside investments and ad blocking – Forbes has been ahead of the curve. Forbes first launched BrandVoice in 2010, a time when only BuzzFeed and Huffington Post had notable sponsored content programs. It sold a majority stake in the company to Hong Kong-based investors in 2014,... Continue reading »
by Sarah Sluis // February 3rd, 2016 //
»
Forbes’ Mark Howard Talks Programmatic Trends, Native Ads And Why It’s ‘Business As Usual’

The 96-year-old Forbes Media has made an aggressive push into digital media. It’s invested in programmatic buying as well as native advertising through its BrandVoice platform. In October, it boasted that for the first time more than half (53%) of its total ad revenue came from digital advertising. The media company’s future has remained murky,... Continue reading »
by Judith Aquino // January 30th, 2014 //
»
Forbes' Howard: We Don't Have 'Remnant' Inventory

As 95-year-old business magazines go, Forbes is hardly looking its age. It's helped that the title's digital content and ad operations have been through a number of reinventions the past few years. The most recent changes have been on the digital content side. Last summer, the company revamped Forbes.com with an eye toward reducing content... Continue reading »
by David Kaplan // September 17th, 2012 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome
  • Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation
  • One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2
  • The Dos And Don’ts Of Marketing During A Global Crisis
  • The Ad Industry Petitions Platforms For Payment Leniency As Cash Flow Dwindles
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved