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»Mark Howard

Forbes CRO Sees Industry ‘On The Cusp Of A Content Bubble’

For three trends affecting publishers today – native advertising, outside investments and ad blocking – Forbes has been ahead of the curve. Forbes first launched BrandVoice in 2010, a time when only BuzzFeed and Huffington Post had notable sponsored content programs. It sold a majority stake in the company to Hong Kong-based investors in 2014,... Continue reading »
by Sarah Sluis // February 3rd, 2016 //
»
Forbes’ Mark Howard Talks Programmatic Trends, Native Ads And Why It’s ‘Business As Usual’

The 96-year-old Forbes Media has made an aggressive push into digital media. It’s invested in programmatic buying as well as native advertising through its BrandVoice platform. In October, it boasted that for the first time more than half (53%) of its total ad revenue came from digital advertising. The media company’s future has remained murky,... Continue reading »
by Judith Aquino // January 30th, 2014 //
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Forbes' Howard: We Don't Have 'Remnant' Inventory

As 95-year-old business magazines go, Forbes is hardly looking its age. It's helped that the title's digital content and ad operations have been through a number of reinventions the past few years. The most recent changes have been on the digital content side. Last summer, the company revamped Forbes.com with an eye toward reducing content... Continue reading »
by David Kaplan // September 17th, 2012 //
»

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