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»spanfeller

Jim Spanfeller: Publishers Need To Question The Rush To RTB

It's been more than two years since Jim Spanfeller left his post heading Forbes.com to create the Spanfeller Media Group, a content network that includes foodie site The Daily Meal and, more recently, sporting enthusiast site The Active Times. Spanfeller is well-known for his view that publishers have mistakenly tended to outsource much of their ad sales to ad... Continue reading »

by David Kaplan // May 8th, 2012 //
»
Forbes.com CEO Spanfeller Says CPMs Under Pressure Due to Move Towards DR Metrics - Not Oversupply

AdExchanger.com: How important is the display segment to Forbes? Can you share recent momentum in online display ad revenue at Forbes?  Any verticals showing particular strength or weakness given the economic slump? JS: Display is very important to our business model.  Of late the recession has taken a toll and we are not seeing the same type... Continue reading »

by AdExchanger // June 3rd, 2009 //
»
 

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