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The Year In Native Advertising

If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers. London-based market research firm Mintel pegged the current native advertising market at $1.8 billion, predicting it will rise to $9.4 billion by 2018. Of course, “native” is a broad term... Continue reading »
by Sarah Sluis // December 19th, 2014 //
»
Native Programmatic Will Scale When Everyone Loosens Up

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Giles Goodwin, co-founder and president of product and technology at Flite. Display advertising had almost been written off when native advertising made its mark against a backdrop of controversy. While... Continue reading »
by AdExchanger // March 26th, 2014 //
»
It's Alive! Facebook's Atlas Ad Server Adds Rich Media API Program

Facebook hasn't said much about Atlas since buying it a year ago, but it has been making incremental tweaks to the product. On Wednesday it took a bigger step, launching a creative partner program (blog post) with rich media vendors Innovid and Flite. The deal will let Atlas's agency customers more easily integrate rich media into... Continue reading »
by Zach Rodgers // March 5th, 2014 //
»
Flite Challenges Adobe, Google Over Multi-Screen Ad Design

Online ad creativity – or the perceived lack thereof – is one area that brands, agencies and publishers frequently complain about. But the fixes tend to involve vague plans about working with Adobe or Google to develop cross-screen creative. Flite, the Condé Nast-backed ad platform developer, has released a free, browser-based software called Design Studio,... Continue reading »
by David Kaplan // November 13th, 2013 //
»
Shell Brings Global Brand Back To Local Basics With Dynamic Video

Shell may bear the label “Big Oil,” but the global brand is not neglecting paid campaigns on the local level. Like many, the company is carefully testing performance of its owned vs. paid media channels. An interesting example can be seen in its use of dynamic video creative to drive people to regional events. “To some,... Continue reading »
by Kelly Liyakasa // September 18th, 2013 //
»
The Rise of Paid Media Publishing

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Will Price, CEO of Flite.  Brands are increasingly embracing content marketing, behaving like publishers for their owned and earned media in today’s digital world.  Coca-Cola’s “Liquid and Linked” video... Continue reading »
by AdExchanger // October 17th, 2012 //
»
Forbes' Howard: We Don't Have 'Remnant' Inventory

As 95-year-old business magazines go, Forbes is hardly looking its age. It's helped that the title's digital content and ad operations have been through a number of reinventions the past few years. The most recent changes have been on the digital content side. Last summer, the company revamped Forbes.com with an eye toward reducing content... Continue reading »
by David Kaplan // September 17th, 2012 //
»
Condé Nast’s Stinchcomb: Programmatic Doesn’t Equal ‘Unsold’

Traditional media companies like Condé Nast are learning to fit programmatic buying into their ad sales strategies. We spoke with Josh Stinchcomb, VP of corporate partnerships for Condé Nast about the company’s recent investment in cloud-based ad platform provider Flite and how the publisher of 18 magazines, 4 business-to-business titles, 27 websites, and more than... Continue reading »
by David Kaplan // September 14th, 2012 //
»
 

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