Google, AppNexus, and PubMatic are all talking up the convergence of guaranteed and non-guaranteed media. The first solutions designed to address this convergence were private exchanges, embraced by many sellers but fewer on the buy side. Now the companies are moving forward on the next wave of features. Among the favored approaches is so-called “holistic […]
DataXu has raised a $27 million round, a hefty chunk though somewhat less than other recent investments in similarly mature display ad tech companies. (AppNexus secured $75 million last month, Rocket Fuel took $50 million in June). Thomvest Venture Capital led the round and gains a board seat, while current investors Atlas Venture, Flybridge Capital […]
AdBrite has shut down its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory and the intellectual property and engineering operations that power the core exchange product. In essence, this means that adBrite as it has been known — since evolving from an ad network — will […]
No AppNexus insiders will take money off the table as the RTB pure play soaks up a new $75 million investment led by Technology Crossover Ventures. Instead, funds from the series D round will be pumped into the company in the form of new features, marketplace quality improvements, and employee development. CEO Brian O’Kelley wrote […]
The debate around multi-channel attribution is perhaps the essential marketing problem of this decade. Can you really optimize ad spend on a cross-channel basis, and at the impression level? Not yet. Will you be able to? A lot of smart money says yes, but it’s going to be a long and bumpy ride. The most […]
Less than six months since Google decided to merge its paid Product Listing Ads and its “free” shopping-related results into a single paid image-ad format, about 35% of commercial searches now show PLAs in the results, up from 29% in Oct, says Jefferies & Co.’s analyst Brian Pitz. As Google Shopping now essentially requires retailers […]
In 2013, expect to see more ad tech companies provide some automation of guaranteed sales. Among the entities working on that idea is Legolas Media, which just hired digital sell-side veteran Jonathon Shaevitz as its new CEO. Shaevitz joins Legolas from sell-side pricing and inventory manager Maxifier, where as CEO over the past two years, […]
It’s been nearly a year since ad sales workflow systems provider Mediaocean was given the regulatory green light to form the merger of Mediabank and Donovan Data Systems. While Mediaocean picked up the mantle of both entities’ attempts to bring online media buying methods to traditional TV, Mediaocean CEO Bill Wise tells AdExchanger that the […]
AppNexus is an object of some fascination in digital marketing circles, and why not? Led by former rivals from Right Media and DoubleClick Ad Exchange, the privately held company has grown up to become perhaps the only scaled “pure” technology company in the real-time bidding landscape. It provides no managed services, accepts no insertion orders, […]
Demand side platform MediaMath has scooped up Tap.Me and its roughly 11 employees for an undisclosed sum. The deal brings MediaMath a far more robust mobile and video ad serving capability than it had previously, according to CEO Joe Zawadzki. Tap.Me was previously focused on in-game ads (AdExchanger 2011 Q&A). But as sometimes happens in […]
