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»tap.me

MediaMath Buys Mobile And Video Ad Server Tap.Me

Demand side platform MediaMath has scooped up Tap.Me and its roughly 11 employees for an undisclosed sum. The deal brings MediaMath a far more robust mobile and video ad serving capability than it had previously, according to CEO Joe Zawadzki. Tap.Me was previously focused on in-game ads (AdExchanger 2011 Q&A). But as sometimes happens in... Continue reading »
by Zach Rodgers // December 4th, 2012 //
»
 

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