OPINION: Data-Driven Thinking
Ad Tech’s Last Neutral Party Just Picked A Side
The Publicis/LiveRamp acquisition raises a stark question: Can shared identity infrastructure really stay neutral under competitor ownership?
ARCHIVE FOR:
Jonathon Shaevitz
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'Premium Programmatic' Purveyor Legolas Taps Shaevitz As CEO
In 2013, expect to see more ad tech companies provide some automation of guaranteed sales. Among the entities working on that idea is Legolas Media, which just hired digital sell-side veteran Jonathon Shaevitz as its new CEO. Shaevitz joins Legolas from sell-side pricing and inventory manager Maxifier, where as CEO over the past two years, […]
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Maxifier COO Katsur Succeeds Shaevitz As CEO; ‘Forget Big Data, We Want Big Money’
It’s been a little over a year since Anthony Katsur joined sell-side pricing and inventory manager Maxifier as COO from demand side platform MediaMath, and the former DoubleClick executive is moving up to the CEO seat. He replaces Jonathon Shaevitz, who steps down from the post just two years shy of taking it. The move […]