Fully autonomous media buying may still be years away, but AI agents don’t need new pipes or standards to start evaluating inventory, informing bidding decisions and optimizing spend.
The Publicis/LiveRamp acquisition raises a stark question: Can shared identity infrastructure really stay neutral under competitor ownership?
In 2013, expect to see more ad tech companies provide some automation of guaranteed sales. Among the entities working on that idea is Legolas Media, which just hired digital sell-side veteran Jonathon Shaevitz as its new CEO. Shaevitz joins Legolas from sell-side pricing and inventory manager Maxifier, where as CEO over the past two years, […]
It’s been a little over a year since Anthony Katsur joined sell-side pricing and inventory manager Maxifier as COO from demand side platform MediaMath, and the former DoubleClick executive is moving up to the CEO seat. He replaces Jonathon Shaevitz, who steps down from the post just two years shy of taking it. The move […]
