Brand Networks, a company that serves the social marketing needs of large retailers and other companies with dozens or hundreds of local outlets, has raised a whopping $68 million round from AEA Investors. As one of the remaining scaled independent platforms in social marketing, Brand Networks says it needs the capital to aggressively develop and […]
Demand-side platform Turn has hired Fernando Tassinari, former CEO of marketing agency MRM Worldwide Brazil, to lead its Sao Paolo office with the goal of expanding Turn’s presence in the country and throughout South America. “We’ve been working down there with US account managers and sales people for more than a year,” Tassinari said in an […]
A new venture from former Magnetic CEO Josh Shatkin-Margolis aims to help retailers consolidate their multi-channel interactions with consumers, using the smartphone as the hub. Called Purple Cloud, the company offers a consumer-facing app that creates incentives for users to interact and share data. The company is in beta with retailers and expects to close […]
With digital marketing budgets expected to rise this year, customer relationship management (CRM) software vendors are ramping up their pursuit of paid media budgets. “Marketing is perhaps the hottest area in the customer-facing realm right now, and it is evident the place has multiple holes to fill and many approaches to take,” observed Paul Greenberg, […]
It’s been over a year since publisher, ad server and ad exchange OpenX bought publisher ad tech services provider LiftDNA (AdExchanger story). And as often happens in these cases, the founder of the acquired company is exiting. Vadim Telyatnikov, who founded LiftDNA in 2009, told associates in an email memo obtained by AdExchanger that he is […]
Experian Marketing Services has integrated technology gained from last year’s acquisition of Conversen with its CheetahMail platform. Referred to simply as “Experian Marketing Services’ cross-channel marketing platform,” the new offering lets marketers coordinate customer interactions across email, mobile, social, web, display, and print advertising campaigns, using testing and rules-based segmentation capabilities. For instance, a customer who made a […]
Social media has made a lot of things convenient – birthday greetings, photo sharing, invitations, etc. Wrapp, a Swedish company that offers a “social gifting” app, believes the same should be done for gift cards. Founded in 2011, the company claims 1.3 million registered users and retailers like Nike, Victoria’s Secret and H&M. AdExchanger caught up with […]
For the past year, AOL CEO Tim Armstrong has emphasized the company’s position as a programmatic player, discussing the importance of its “tech stack” and building up its year-old demand-side platform AdLearn. The company hopes to complete the circle around its automated ad services with the launch of its long-promised supply side platform, dubbed simply […]
Marketing technology company Syncapse learned first-hand how to work with large companies to integrate digital and social elements into their businesses, by working with RIM Blackberry as its first major client. With a team of about 70 people, the company became skilled at what would work for large enterprise companies when it comes to social […]
Last week X+1 secured a new $17 million debt facility with Ares Capital, a cash reservoir the demand-side platform plans to tap for two acquisitions this quarter (one social, one mobile). A global expansion will follow in the second half of the year, including a possible outpost in Brazil, according to CEO John Nardone. By […]
