AudienceScience has been in business for more than a decade, starting out as an ad network and later adding demand-side and data-management abilities. Last year, the company took the relatively big step of closing its network business. Now, in its bid to be viewed as a one-stop shop for digital advertisers, AudienceScience, like many others, […]
Centro’s estimated $40 million purchase of demand-side platform SiteScout isn’t just intended to imbue the digital media workflow specialist with real-time bidding chops. Read the release. For Centro CEO Shawn Riegsecker, the point of this deal goes beyond wrenching the obvious efficiencies of having a DSP function in-house. Adding SiteScout will prepare Centro for the […]
AOL’s comeback story under CEO Tim Armstrong over the past four years has at times looked improbable, with highs and lows along the way. Its quarterly performance has often been mixed: As one area of its display advertising stream looked strong, other parts have lagged. Its usually strong third-party network business had been looking weaker […]
What could be coined Amazon’s original advertising product, the Amazon Associates affiliate marketing program, connects advertisers to more than a million products in its marketplace. As standard affiliate models go, publishers can run traditional text links or customized image links, widgets with Amazon functionality or banner promotions and ads in return for an advertising fee […]
There are plenty of reasons, mostly technological, why integrated desktop/smartphone/tablet campaigns are tough to pull off for brand advertisers. Throw in an exchange-based ad strategy and the complexity goes through the roof. Ryan Christensen, AppNexus’ VP of product, teamed up with Julienne Thompson, VP for programmatic business at mobile ad network (and AppNexus partner) Millennial […]
Adchemy has sold its lead-generation and performance-marketing business, Actions, to erstwhile partner XL Marketing. With the divestiture, Adchemy will focus exclusively on its software geared to the search marketing needs of large retail and ecommerce marketers. With the sale, all employees working on the Actions business – which specializes in the financial and education verticals […]
Delivering ads to consumers across multiple screens has become critical for advertisers as more people divide their attention between various devices such as smartphones, tablets and laptops, in addition to watching TV. Marketers are taking note and ramping up multiscreen budgets, according to a new report from the Association of National Advertisers (ANA) and Nielsen. […]
Google and Publicis Groupe’s MediaVest have signed an upfront agreement, with the media agency committing to spend a “significant amount” of ad dollars on YouTube and Google’s other display and mobile properties, including its ad networks. The deal is “open-ended” and simply involves the promise of spending a set amount in advance, perhaps up to […]
After a slowdown last year, the Asia Pacific ad market began to heat up again in 2013 and ad-tech services provider Komli has raised a $30 million equity financing designed to help it take better advantage. The Mumbai-based company, which began life as an ad network seven years ago and helped give birth to supply-side […]
Supply-side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The company, which acquired ad agency workflow provider Facilitate Digital more than a month ago, has launched its Guaranteed Marketplace for direct online display sales this week. And, as AdSlot CEO Ian Lowe […]
