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»multi-screen

ANA Survey: Half Of Media Budgets Will Be Multiscreen In Three Years

Delivering ads to consumers across multiple screens has become critical for advertisers as more people divide their attention between various devices such as smartphones, tablets and laptops, in addition to watching TV. Marketers are taking note and ramping up multiscreen budgets, according to a new report from the Association of National Advertisers (ANA) and Nielsen.... Continue reading »

by Judith Aquino // October 31st, 2013 //
»
 

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