• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»sitescout

Under Centro’s Wing, SiteScout Touts Managed Services, Open Architecture

Since demand-side platform (DSP) SiteScout’s $40 million acquisition by Centro in last November, the company has evolved its business model from a pure self-serve platform to managed services. Shawn Riegsecker, Centro’s CEO, hinted at the time of acquisition the company might acquire a data-management platform to extend its biddable media offerings. Matt Sauls, cofounder and… Continue reading »
by Kelly Liyakasa // June 6th, 2014 //
»
After Buying SiteScout For $40M, Centro’s Next Grab Will Be A DMP

Centro’s estimated $40 million purchase of demand-side platform SiteScout isn’t just intended to imbue the digital media workflow specialist with real-time bidding chops. Read the release. For Centro CEO Shawn Riegsecker, the point of this deal goes beyond wrenching the obvious efficiencies of having a DSP function in-house. Adding SiteScout will prepare Centro for the… Continue reading »
by David Kaplan // November 6th, 2013 //
»
 

Popular Today

  • AdExplainer
    AdExplainer: How To Use Attention Metrics
  • On TV and Video
    CTV Ad Buying Is About More Than Just Premium Versus Programmatic
  • Gen Z
    Tips From Gen Z On How To Stop Being Cheugy
  • Data
    Google Is Creating A Panel To Feed Its Conversion Models
  • earnings
    Walmart’s Advertising Revenue Is Small But Soaring

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved