“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Programmatic TV ignited a flurry of energy across the TV business last year. At times it even felt a bit chaotic, like a toddler learning to walk. Agencies new […]
Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction that by 2020 50% of its networks’ inventory would be sold on an audience basis, but noted high-touch sponsorships such as the NCAA Final Four basketball championship on TBS would always exist. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Goefron, managing director of account management and chief brand safety officer at GlassView Media. The banner ad has been decried and even its creator seems dubious about his invention, but let’s give this […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. With video consumption up, advertisers are following the eyeballs. eMarketer estimates that US digital video ad spend reached $7.8 billion in 2015, a 33.8% year-over-year increase representing 13.3% of […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I worked in San Francisco for a few days the other week and was amazed to see street closures, insanely disruptive out-of-home (OOH) […]
Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is not new, industry insiders say there is massive growth potential as consumers stream more video content and new over-the-top devices enter the fray. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Josh Speyer, CEO at AerServ. By now you’ve seen the headlines. Video viewers are shifting from TV and desktop to devices, making mobile video the fastest-growing digital advertising medium. And yet it remains to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Altchek, CEO at Mic. Digital video consumption habits have rapidly evolved over the last five years. Viewers have transitioned from spending 100% of their time on traditional cable to consuming content on mobile […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Craig Berlingo, vice president of product, publisher platforms, at Tremor Video. I’ve been thinking about cronuts a lot lately. They came out of nowhere, and all of a sudden everyone is talking about them. […]
There’s a world of difference between achieving mass reach and engagement in multiplatform video. Just ask Stephanie Horbaczewski, CEO of the fashion and beauty multichannel video network (MCN) StyleHaul. StyleHaul was among the first YouTube MCNs to join larger companies (Maker/Disney, Fullscreen/AT&T and Chernin Group, Collective/ProSieben) when German broadcast giant RTL Group purchased a majority […]
